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YogaLocal
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is a geographically based iPhone application that provides up-to-the-minute yoga class schedules, instructor biographies and yoga-related news in New York City.
SITUATIONAL ANALYSIS
For YogaLocal, Perks built a financial model, business strategy, go-to-market plan and compelling visual identity to sell the iPhone application to targeted users.
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Yoga Local
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iPhone
ApplicationPerks incorporated the visual identity into the iPhone application design, including a branded Welcome and About Us page, as well as a matching application icon. Other identity and design elements were incoporated throughout the YogaLocal app.
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Yoga Local
See More WorkWebsite.
Perks established branded design and content that was incorporated into a contemporary website for YogaLocal.
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Yoga Local
See More WorkPerks Consulting created multiple e-mail blasts to build interest in the launch party for YogaLocal and to drive attention to the iPhone App.
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Yoga Local
See More WorkFacebook.
Designing a customized, branded Facebook tab allows fans of YogaLocal to easily access information beyond the standard Facebook Fan Page while continuing to maintain a consistent brand message across platforms.
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Yoga Local
Twitter.
Perks Consulting made certain that the YogaLocal brand was embodied in social media outlets, primarily Twitter, to lay the groundwork for a viral social media campaign. A custom Twitter page was designed to reinforce brand identity and build a loyal online community.
Strategy
Branding
Marketing
Media
Management
- Personalized Solution:
- iPhone Application
- Website Set-up
- Social Media
- E-Marketing