Internet Week at the Wix Lounge with Perks Consulting

By Perks |

Last week the Perks Consulting team hosted an afternoon series of panels at the “Some Things Digital: Business 2.0″ Conference, a day-long series of panels on carefully curated topics that concern businesses of all sizes in today’s integrated world. Perks presented an “Engagement” segment of 3 panels covering the changes and evolution of the fashion […]


Welcome Women’s Media Center!

By Perks |

Led by Emmy-Winning journalist Carol Jenkins and fueled by powerhouse women such as Jane Fonda, Gloria Steinem and Robin Morgan, the Women’s Media Center works tirelessly to make the voices of women heard in the mainstream media.  By creating their own media, providing media literacy and direct media training for women and spearheading media advocacy […]


Women need to MARKET each other

By Perks |

Today, the Perks Consulting team started our morning at a Power Breakfast organized by 85 Broads. The event was held at AJ Maxwell Steakhouse in the heart of Manhattan. After a delicious breakfast of scrambled eggs, bagels and fruit salad, we  had the chance to network with successful women in a wide variety of businesses, […]


Avon and the Marketing of Breast Cancer

By claire |

  Like the PRODUCT (RED) campaign,  the Avon Breast Cancer Crusade is a cause marketing model that has met great success by using innovative strategies to advocate for a relevant cause.  Avon  a leading provider of women’s health and beauty products started their crusade against breast cancer in 1992 and has remained one of the […]


Target Audience: Women (No Jimmy Choo, Martinis, or Pink Allowed!)

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com This Monday morning, while discussing our weekend activities over steaming lattes, my colleague and buddy, Sumontro, mentioned that he had attended a wedding that weekend : “you know, the sort that you see in the movies…the quintessential trophy wife having her dream wedding, replete with her knight in shining armor”. […]