Making Your Brand Stand Out

By claire |

The story of your brand is not determined by words alone. A solid visual brand identity is key to creating positive associations with your brand and boosting your brand’s credibility.  When a potential customer visits your website for the first time, their first impression will be based on its visual content.  You want to make […]


Crafting a Value Proposition

By claire |

Posted by Sumontro Roy, strategy@perksconsultiing.com A Value Proposition is your position in a particular market segment vis-à-vis your competitor’s position and does not exist in a vacuum. Thus, it is best used along with other tools used for conducting a situation analysis (examples include: PEST, SWOT, Conjoint, 5C). Identifying the Value-Drivers The crux of developing […]


Creating a Winning Value Proposition – Part 1

By claire |

Posted by Sumontro Roy, strategy@perksconsulting.com Value Proposition – An Introduction A Value Proposition is the sum of the net benefits that your customer receives upon purchasing your product or service at a given price. Your customer is constantly measuring it against your competitors’ offerings. A Value Proposition can relate to an entire business unit, product […]


Be Your Branded Self: How to Represent Your Brand

By claire |

Whether you’re endorsing your brand to the media or representing your brand at a networking event, there are a few important things to keep in mind when acting as a brand representative. Every action you (or your selected representative) take as a brand spokesperson creates a (hopefully!) positive association between your audience and your brand. […]


Building a Strong Foundation: Marketing for Nonprofits

By claire |

One of the biggest marketing myths is that marketing for nonprofits is a whole different ballgame than marketing for businesses.  In fact, marketing for nonprofits and for companies are really more similar than most people would think.  The major difference is that in for-profit marketing you are selling a product or service, whereas in nonprofit […]