Getting Back in Touch with Former Clients

By claire |

One of the most important aspects of business is growth. A recession, in particular, is a time when you want to grow your business, but without the spending. Stay in touch and network with past clients to help your business achieve growth goals in a time when cutting corners is the way of the world. […]


Crafting a Value Proposition

By claire |

Posted by Sumontro Roy, strategy@perksconsultiing.com A Value Proposition is your position in a particular market segment vis-à-vis your competitor’s position and does not exist in a vacuum. Thus, it is best used along with other tools used for conducting a situation analysis (examples include: PEST, SWOT, Conjoint, 5C). Identifying the Value-Drivers The crux of developing […]


A Strategic Plan for your Business Trip

By claire |

No matter how often you travel, its important to consider a few steps to ensure that your business travel goes as smoothly as possible. Keeping in mind building an effective travel wardrobe, finding a convenient flight and hotel location is all part of a successful business trip. But this is not enough. Carefully planning the […]


Goal Execution: Putting your “To Do” List into Action

By claire |

Making a list of amazing goals and ideas is easy. Putting those thoughts into action–not so easy. But a famous Chinese philosopher once said, “A journey of a thousand miles begins with a single step.” So, here are a few “small steps” you can take toward reaching your goals. Start Now Putting off your goals […]


Goal-setting: How to Make the Ultimate “To Do” List

By claire |

So you’ve completed an analysis of your business and its strategy. Great! Now, it’s time to take all that knowledge and put it to use for your business. Get out a pad a of paper and get ready to set some new goals for your business! First, a few pointers. 1. Set good goals. A […]


What’s running your business?

By claire |

If your business is a car, strategy is the engine. Your business strategy is, essentially, what runs your business.  But what exactly is strategy? In the book Exploring Corporate Strategy, authors Gerry Johnson and Kevan Scholes define strategy as: “the direction and scope of an organisation over the long-term: which achieves advantage for the organisation […]


Marketing Plan Makeover

By claire |

Every business needs a marketing plan. Plain and simple. But, what makes a good marketing plan? What do you need to know to get your product or services in the right hands? Here are a few quick tips to get you started on creating a marketing plan or to help you give your marketing plan […]


Evaluating your PMT…

By Perks |

“What? That was supposed be done this quarter? Ooooh”.   Sound familiar? And sometimes phrases such as this aren’t just excuses. Sometimes things do get lost in the communication. Avoiding this situation is one of the key reasons for every company to have a Project Management Tool in place. The discipline of planning, organizing and […]


Pricing Strategy: Perceived-Value Price (or even ‘No-Price’ at all!)

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Price is one of the four major elements in the Marketing Mix and getting your price-point right is critically important for a variety of reasons:it is a leading cue to your customers about your positioning, the starting point of your ROI and determines the degree of profitability that you enjoy. […]


Conduct a SWOT…and be honest!

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. It helps you carve a sustainable niche in your market by taking the best advantage of your resources, talents, capabilities and opportunities. In general, Strengths and Weaknesses are […]