By Perks |
General Assembly’s new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. Click here
By Lauren |
It’s great that entrepreneurs are always looking for bright new ideas. But how do you stay focused on the projects you’ve already got going?
By Perks |
Re-designing your website can be a good idea if it has looked the same for years. It can also be an excellent way to reach new markets and attract new customers. We have listed the key factors to consider before starting the process of modernizing your site that will help you increase your chances of [...]
By Perks |
2010 is the year that online marketing trends really take off. Businesses, moms, companies, vendors, consumers are all out there cruising the web. Twitter, Facebook, Google, iPhone apps, Bogs, YouTube: are the new vernacular and everybody using it and doing it. If you are out to market your goods, turn on your computer and get [...]
By Perks |
We’ve all made our New Year’s Resolutions: eat healthier, save money, join a book club, spend more time with family. Having this firmness of purpose is what is so exhilarating about resolutions. Why stop at personal resolutions, why not apply them to your business? This year make determined resolves for your business. It’s a New [...]
By claire |
It’s one of the biggest challenges companies face. They spend a large portion of time and resources to get it right and it’s ever-evolving: reaching your target market. But, there are some ways to make this process easier, less stressful and more educational along the way. Research is the keystone of developing successful ways to [...]
By claire |
The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here [...]
By claire |
Everyone’s feeling a little spunky around this time of year. Those of you who are still in touch with their inner child are looking forward to Halloween and dressing up. Those who have children are busy buying and coordinating costumes. We all look forward to this day to put on our wildest and enjoy the [...]
By claire |
Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is [...]
By claire |
Traditionally, all marketing is executed with the 4 P’s in mind: Price Product Place Promotion But with the world of communication rapidly changing, it’s time to build off our marketing foundation to integrate new marketing techniques that are relevant to emerging media. In today’s ever-changing marketing landscape, marketing professionals have more tools in their belts [...]