General Assembly’s Required Reading: Lauren Perkins

By Perks |

General Assembly’s new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. Click here


Jump-Start the New Year with Business Resolutions

By Perks |

We’ve all made our New Year’s Resolutions: eat healthier, save money, join a book club, spend more time with family. Having this firmness of purpose is what is so exhilarating about resolutions. Why stop at personal resolutions, why not apply them to your business? This year make determined resolves for your business. It’s a New [...]


Audience Sourcing: Find Your Target Market

By claire |

It’s one of the biggest challenges companies face. They spend a large portion of time and resources to get it right and it’s ever-evolving: reaching your target market. But, there are some ways to make this process easier, less stressful and more educational along the way. Research is the keystone of developing successful ways to [...]


Build Buzz Online!

By claire |

The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here [...]


Dressing the Part for Networking Events

By claire |

Everyone’s feeling a little spunky around this time of year. Those of you who are still in touch with their inner child are looking forward to Halloween and dressing up. Those who have children are busy buying and coordinating costumes. We all look forward to this day to put on our wildest and enjoy the [...]


Get in your customers’ inbox!

By claire |

Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is [...]


Bringing your Brand Online

By claire |

Traditionally, all marketing is executed with the 4 P’s in mind: Price Product Place Promotion But with the world of communication rapidly changing, it’s time to build off our marketing foundation to integrate new marketing techniques that are relevant to emerging media.  In today’s ever-changing marketing landscape, marketing professionals have more tools in their belts [...]