How not to get Linked Out…

By Perks |

So in our last blog, we discussed the wonderful professional networking tool that is LinkedIn. With so many great benefits, it is easy to get a little carried away – so here are a few handy do’s and don’ts for good LinkedIn use: 1. DON’T get to invitation-happy: It’s very easy to just ask every […]


Are you linked in?

By Perks |

My grandmother’s friend’s guinea pig’s breeder suggested I call you… Okay, so maybe that is a bit far fetched, but the age old concept of “it’s not what you know it’s who you know” is one that stands strong throughout time. Particularly in times such as these, networking is key. Be it that you are […]


Delcious.com: Gettin’ Taggy with it! (Part 2)

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Usage/Technical Details An account at Delicious is completely free and through the sign-up process you will be instructed on some pretty handy tools that are available. Browser Add-On: The most convenient one is where you can add a little button through your web browser (e.g. Firefox, Safari) on your PC […]


Delicious.com: Gettin’ Taggy with it!

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Let’s face it: there’s so much out there on the web but we hardly ever always have the time to read in as much detail as we’d like, right ? Often, we’d also like to go back and read those special articles just that one more time…like the one where […]


How to Use Facebook to Win Fans

By claire |

Facebook has millions of subscribers.  It has reached international ubiquity, and is has a huge potential  market for whomever puts in enough effort to stand out. But how exactly do you reach people on Facebook? What are the ground rules to follow to keep your fans? There are several ways to reach out to clients […]


Why bother using Twitter?

By claire |

So, now you know what Twitter is and how to use it. Great!  But WHY should you use Twitter? Of all the social media platforms out there, why should Twitter be at the top of your list? Here are three quick reasons why to use Twitter. 1. Twitter is Everywhere! A common misconception is that […]


Twitter: How to Optimize your Brand

By Perks |

“I googled it” – I bet you $10 that you’ve heard that phrase before.   Google’s search engine has become such a large part of our lives it has become a noun. When you need to search for something on the Internet you head straight for Google right? Wrong! According to many, Google may well […]


Twitter 101: The Basics of Tweeting

By Perks |

Twitter? What’s that?   If you are asking yourself this question then you must have been living under a rock for the past few months. But that’s okay – we’ll get you up to speed and no one will ever know your recent abode. Twitter is THE new social media tool about today. I know I […]


Social Media: What is it and does it work?

By claire |

Businesses that survive, and even thrive, during a recession aren’t afraid to be innovative and take risks. At a time when your consumers and clients are pinching their wallets closed even tighter, it is crucial to establish a strong brand presence and highlight what makes your business stand out. Enter social media.   “Social media” […]


The White House Catches On: White House 2.0

By claire |

On May 1, President Obama made the speech that social media specialists have long been awaiting. He enlisted the Powers the Be to “reach beyond the halls of government” in order to connect citizens to the new Administration. Social media quickly became the topic of conversation and the White House’s efforts to get with the […]