Twitter: Launching Your Small Business in the Social Networking World

By claire |

Posted by Sumontro Roy. With the growing popularity of Twitter and major brands already interacting online, it’s important for Small Businesses to understand the value of “becoming social.” How important is it to be socially active? Ah, but it is extremely important! Building strong relationships with your target market is more important than ever before. […]


The Aftermath: Post-Networking Event Follow Up

By claire |

So, you did your research and attended a networking event that you were well-prepared for. What’s next? Networking doesn’t stop when the cracker plate is empty and everyone has gone home. The steps you take after a networking event are an essential part of effective networking. Next time you return from a networking event, follow […]


Out with the Old, In with the New: The Perks of Online Press

By claire |

Print newspaper is dying, its on the brink of extinction and will soon be a distant memory.  The Associated Press reports, “Newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year. It’s the deepest […]


Maxamize Your Blog

By claire |

People read blogs to learn, for entertainment, for news, or simply to see what’s going on. With that in mind, it’s important to keep things current in your blog. Make your content engaging, interesting, topical and thematic. Using credible links can add validity to your blog and attaching images creates visual stimulation for your viewers.  […]


Navigating the Social Media World: Tricks and Trends

By claire |

Social Media is THE word, THE trend, and THE future of our world. Just like the internet, it’s here to stay. It’s an unstoppable movement and it’s everywhere! Blogs, Facebook, Twitter, Linked In, You Tube. Young kids use it, college students, CEOs, entrepreneurs, moms and dads: social media stretches across all ages, all places, and […]


Bringing your Brand Online

By claire |

Traditionally, all marketing is executed with the 4 P’s in mind: Price Product Place Promotion But with the world of communication rapidly changing, it’s time to build off our marketing foundation to integrate new marketing techniques that are relevant to emerging media.  In today’s ever-changing marketing landscape, marketing professionals have more tools in their belts […]


Perks is in the News!

By Perks |

Perks Consulting President Lauren Perkins was recently quoted (twice!) on CNBC discussing the affects of social media on the current job market and economic climate.  “It (social media)’s relatively inexpensive, with manpower and strategy the only costs,”she said.  Check out the full article!


Social media for social change

By claire |

A recent article in Time magazine, focused on the way Twitter has changed the face of the communication landscape.  Though criticized at first for being superficial and lacking substance, Twitter conversation has taken a more meaningful turn lately. Believe it or not, Twitter has evolved from an outlet for those with increasingly short attention spans […]


Building a Strong Foundation: Marketing for Nonprofits

By claire |

One of the biggest marketing myths is that marketing for nonprofits is a whole different ballgame than marketing for businesses.  In fact, marketing for nonprofits and for companies are really more similar than most people would think.  The major difference is that in for-profit marketing you are selling a product or service, whereas in nonprofit […]


Networking for your business…

By Perks |

Networking is quickly becoming one of the most powerful tools with regards to client generation. Be this networking online via social media, or offline at events, networking provides an occasion to meet and mingle with other business professionals, all of whom are looking to meet perspective new clients.   At a first thought, networking can […]