Objectives of Online Marketing

By Perks |

Determining your objectives sounds simple. But do you really know what you want? Success only comes after you’ve taken the steps to get there. You want people to recognize, trust, and choose your brand. On top of that, you want consumers coming back for more. Online marketing campaigns can help you reach your objectives; whether […]


New Year, New Websites: Perks Launches Two Sites in One Week!

By Perks |

This week Perks had two websites launch! Make sure to check the new Women’s Media Center site and Eleanor Dubinsky’s music website. Eleanor’s creative website, mirrors her artistic originality and truly encapsulates her musical brand. With social media infusion, Eleanor hopes to spread her music through various platforms. The Women’s Media Center website has incorporated […]


ECA World Fitness Continues to THRIVE!

By Perks |

Congratulations to Perks client ECA World Fitness for successfully hosting ECA/THRIVE Miami 2009!  ECA/THRIVE united experts and innovators from the fitness industry to share ideas, take classes and showcase the newest fitness products. Perks supported the ECA event with a pre-event Twitter campaign, sharing health and wellness industry news as well as the classes and […]


Build Buzz Online!

By claire |

The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here […]


The Cents (and Dollars!) of Using Online Marketing

By claire |

As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, […]


Give Your Network the News

By claire |

You’ve built an amazing network of contacts, potential clients and business partners. Great! But, think of your network like a plant–it only grows when it is fed and nurtured. Don’t go sprinkling MiracleGro on your contacts just yet. Networks are fed by information and engagement. So how can you engage your network? Of course, you […]


Public Speaking

By claire |

Last evening I had the pleasure of speaking on the PR Professional Panel hosted by the NYU Women in Communications Club and the NYU Comm Club.  Accompanied by a lovely dinner and scintillating conversation with professionals from such esteemed PR firms as  Quinn & Co. and FerrenCom, the event was a wonderful evening centered around […]


Link in to a whole new network!

By claire |

Linkedin is based on a simple philosophy, “Relationships matter.” In today’s competitive and tough economic landscape, it has become more important than ever to maintain and cultivate your relationships. Linkedin is considered to be the #1 social media platform for professional networking. Launched in 2003, Linkedin has grown into an online network that only a […]


Facebook: Building your Brand Online

By claire |

Social networking is on everyone’s lips nowadays. No wonder. Not since the Internet took over people’s minds, money and time have we seen such a boom in the world of social and business networking. Social media is free and for everyone. What differs though is how people choose to utilize the social media platforms. Take […]