Reflecting on the @Mashable Summit

By Perks |

As #IWNY (Internet Week New York)  barrels through it’s easy to get caught up in the 10 day soiree of panels, conferences, and parties. Day Two, aka the Mashable Summit, still sticks out in my mind. Much like in social media, content and experience collided to bring together stories and experience from multiple digital sectors. […]


Leveraging Your LinkedIn Profile

By Perks |

Did you know that a new member joins LinkedIn approximately every second? LinkedIn is a popular social networking site for those seeking to learn about new job opportunities, to connect with co-workers, to research companies in their industry and to find the right people who can help advance their business goals. A LinkedIn profile is […]


Should Interns Run Social Media Campaigns?

By Perks |

Incorporating social media into your marketing efforts is essential in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they consider to be the most cost-effective solution – hiring a summer intern. From the perspective of […]


What’s going on with Facebook?

By Perks |

Over the past few years, Facebook has been an object of wonder, entertainment, connection, and, more recently, scrutiny. Today, the social media giant claims to have 400 million active users, half of which are logging on to the site on a daily basis. That’s a whole lot of private information stored on a single site. […]


Blogging for Business

By Perks |

Until recently, blogging was seen as more of an extracurricular activity rather than a corporate marketing tool. However, in the age of SEO and thought leadership, blogging can now be an effective and fun way to promote your company, share recent events and create a platform on which to share your personality. A mediabistro Blogging […]


Perks Consulting Participates in #140conf NYC

By Perks |

At April’s #140conf in NYC, Oz Sultan, Perks Executive Adviser, spoke on a panel titled “Remembrance in the Real-Time Web.” The panel was based on the idea that the internet is a place where one records his or her legacy, and that social media can serve as a reference to remember and reflect on those […]


#4sqday

By Perks |

A year ago, we never imagined that there would be an entire day dedicated to a social media application. However, Foursquare Day, which took place last Friday, April 16, was the driver for more than 150 parties across the globe, celebrity swarm appearances (Ashton Kutcher and Demi Moore stopped by the NYC event at Hotel […]


Perks Consulting Offers Insight On Facebook Ad Policies

By Perks |

Given Facebook’s new ad copy rules, Perks Consulting Executive Advisor Oz Sultan commented in a follow-up ClickZ article on how companies continue to slip through the cracks by using user profile attributes in ads. Read about how certain companies have been getting around Facebook’s new policies and why the system still has some kinks to […]


Perks Consulting Acquires Esultancy

By Perks |

NEWS ALERT: PERKS CONSULTING ANNOUNCES ACQUISITION OF SOCIAL MEDIA CONSULTANCY, ESULTANCY NEW YORK, NY, MARCH 2, 2010 – With social media influencing the way we communicate, Perks Consulting announces today their commitment to expand their social media and technology capabilities by acquiring Esultancy, a social media consultancy based in New York. “The marketplace has changed, […]


What Metrics Can You Use to Determine Your Campaign’s Success?

By Perks |

When you are trying to determine how successful your campaign will be or is, you must first determine what metrics makes the most sense for your specific needs. These metrics may be in the form of either quantitative or qualitative measurement. Quantitative metrics can be used to track and measure your results in social media based […]