The Basics Behind Landing Page Optimization

By Perks |

Gaining website traffic and conversion can be tricky, however this is a burden on which your business success hinges. For most companies with a website (vs. most eCommerce sites), optimizing your landing page is crucial to attract the most visitors.


2011 Sharing Statistics Holiday Card Infographic

By perksconsulting |

There’s been so much growth in online sharing that we decided to create an infographic about social media network sharing and general online digital sharing statistics. From Facebook and Twitter to Wikipedia and Youtube, online sharing in 2011 has exploded.


Perks Consulting CEO Lauren Perkins Honored As Official G20-Y US Ambassador

By Lauren |

Innovation in technology and communication has fundamentally changed human behavior across the world. The pace of change and its potential impact, specifically in mobile and social media, continues to scale at an exponential rate. As a result, the world has become more interconnected. If harnessed correctly, innovation provides two solutions to current global challenges – GDP growth and job creation. If this isn’t addressed soon the existing divisions between ‘citizens and governments’ and ‘customers and corporations’ will continue to grow.


Social Interview: Calvin Lee of Mayhem Studios

By Perks |

This month we interviewed Calvin Lee of Mayhem Studios, a graphic designer who is extremely social media savvy. He is a “Self-Proclaimed Media Ho, Designer Guy and Twitter Addict. In his spare time, Stunt Doubles for the Hulk and a really Nice Guy!”. His Twitter bio is just indicative of his personality, which is a mix of professionalism and fun and he comes off as an all around nice guy who doesn’t take himself seriously. If you know of Calvin or if you have no clue who he is then read a little further as we get an in depth look into who he is and where he comes from. Ladies and Gentlemen, Calvin Lee:


Optimizing Your Twitter Presence

By Perks |

As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. [...]


Reflecting on the @Mashable Summit

By Perks |

As #IWNY (Internet Week New York)  barrels through it’s easy to get caught up in the 10 day soiree of panels, conferences, and parties. Day Two, aka the Mashable Summit, still sticks out in my mind. Much like in social media, content and experience collided to bring together stories and experience from multiple digital sectors. [...]


Leveraging Your LinkedIn Profile

By Perks |

Did you know that a new member joins LinkedIn approximately every second? LinkedIn is a popular social networking site for those seeking to learn about new job opportunities, to connect with co-workers, to research companies in their industry and to find the right people who can help advance their business goals. A LinkedIn profile is [...]


Should Interns Run Social Media Campaigns?

By Perks |

Incorporating social media into your marketing efforts is essential in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they consider to be the most cost-effective solution – hiring a summer intern. From the perspective of [...]


What’s going on with Facebook?

By Perks |

Over the past few years, Facebook has been an object of wonder, entertainment, connection, and, more recently, scrutiny. Today, the social media giant claims to have 400 million active users, half of which are logging on to the site on a daily basis. That’s a whole lot of private information stored on a single site. [...]