Okay, this is it. The final installment of our Community series, in which we will wrap up by covering every other aspect of community management and tying it all up with a pretty pink bow. Well, not exactly. In fact, we have only scratched the surface of community management and what it can do for […]
In our last post, we learned that it takes more than a social media account to build a devoted community that will go to bat for your brand. But why go through all the trouble? Because focusing on brand community won’t just give you a warm, fuzzy feeling inside. It will generate significant, measurable revenue […]
Happy Birthday, reader! Oh, it’s not your birthday? That’s okay. Just for fun, let’s pretend that it is. And on this momentous day, you want to spend time basking in the love of your friends and family. You want a party. But it’s no fun throwing your own birthday party, right? Ideally, you want your […]
Twitter hashtags can fuel conversations deeper than #GoldenGlobesChat or #WhatDidLadyGagaWearThisTime. They can be used for business – networking, industry news, customer engagement and innovative trends. You just need to know where to look! Our CEO Lauren Perkins collaborated with The Young Entrepreneur Council and The Huffington Post on her favorite business-related hashtags. Her answers were […]
Gaining website traffic and conversion can be tricky, however this is a burden on which your business success hinges. For most companies with a website (vs. most eCommerce sites), optimizing your landing page is crucial to attract the most visitors.
There’s been so much growth in online sharing that we decided to create an infographic about social media network sharing and general online digital sharing statistics. From Facebook and Twitter to Wikipedia and Youtube, online sharing in 2011 has exploded.
Innovation in technology and communication has fundamentally changed human behavior across the world. The pace of change and its potential impact, specifically in mobile and social media, continues to scale at an exponential rate. As a result, the world has become more interconnected. If harnessed correctly, innovation provides two solutions to current global challenges – GDP growth and job creation. If this isn’t addressed soon the existing divisions between ‘citizens and governments’ and ‘customers and corporations’ will continue to grow.
This month we interviewed Calvin Lee of Mayhem Studios, a graphic designer who is extremely social media savvy. He is a “Self-Proclaimed Media Ho, Designer Guy and Twitter Addict. In his spare time, Stunt Doubles for the Hulk and a really Nice Guy!”. His Twitter bio is just indicative of his personality, which is a mix of professionalism and fun and he comes off as an all around nice guy who doesn’t take himself seriously. If you know of Calvin or if you have no clue who he is then read a little further as we get an in depth look into who he is and where he comes from. Ladies and Gentlemen, Calvin Lee:
2010 has been a big year for Facebook. Thanks to the introduction of an open graphAPI and the ability to “Like” almost anything on the web (not to mention a new movie coming out this fall), the social media giant has proved that it has the drive and the capacity to rule the digital landscape […]
As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. […]