Networking for your business…

By Perks |

Networking is quickly becoming one of the most powerful tools with regards to client generation. Be this networking online via social media, or offline at events, networking provides an occasion to meet and mingle with other business professionals, all of whom are looking to meet perspective new clients.   At a first thought, networking can […]


Marketing Plan Makeover

By claire |

Every business needs a marketing plan. Plain and simple. But, what makes a good marketing plan? What do you need to know to get your product or services in the right hands? Here are a few quick tips to get you started on creating a marketing plan or to help you give your marketing plan […]


Evaluating your PMT…

By Perks |

“What? That was supposed be done this quarter? Ooooh”.   Sound familiar? And sometimes phrases such as this aren’t just excuses. Sometimes things do get lost in the communication. Avoiding this situation is one of the key reasons for every company to have a Project Management Tool in place. The discipline of planning, organizing and […]


Pricing Strategy: Perceived-Value Price (or even ‘No-Price’ at all!)

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Price is one of the four major elements in the Marketing Mix and getting your price-point right is critically important for a variety of reasons:it is a leading cue to your customers about your positioning, the starting point of your ROI and determines the degree of profitability that you enjoy. […]


Conduct a SWOT…and be honest!

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. It helps you carve a sustainable niche in your market by taking the best advantage of your resources, talents, capabilities and opportunities. In general, Strengths and Weaknesses are […]


2009: The Six Month Checkpoint

By claire |

June 1… 2009 is officially halfway over.  Think back to the beginning of the year. Remember all of those promises and resolutions that you made to yourself? Expand business x%…cut costs by y dollars…hang on through tough times.  Well, it’s time to check in with all of those business promises we optimistically made six months […]


CRMs – So what do the critics say…?

By Perks |

You’ve heard of the Oscars right? And the Olivier’s? Well how about the CRM Awards? Okay, well perhaps they are not as well publicized as the others, but the fact that these even exist proves that CRM is deemed quite important within the industry. The buzz around these tools can be demonstrated by the fact […]


Turning Ideas into Action

By perksconsulting |

So, you’ve had a successful brainstorm and you’ve come up with a dynamite idea.  Great! Now, how do you take that idea and put it into action before your competition does? Jump Right In If you have a stroke of genius, chances are someone else has had the same idea.  Do some preliminary research to […]


The Merits of Focus: is your Business and Brand Strategy focused enough?

By perksconsulting |

Posted By: Sumontro Roy, strategy@perksconsulting.com In a recent Wall Street Journal article, Toyota’s incoming President Akio Toyoda said about the company founded by his grandfather: It has gotten too fancy for its own good. Driven by the goal of “…becoming the world’s largest auto maker…” and “high operating-profit objectives”, Toyota presumed that American consumers would […]


Economic Recovery: Are Small Businesses Being Left Behind?

By perksconsulting |

Although it’s no secret that we are currently in the worst economic situation since the Great Depression,  there has been little talk about where small businesses come into play. With a recovery and stimulus package of epic proportions being distributed, where is the small business piece of the pie? On February 17, President Obama signed […]