Keeping Your Team Motivated during Down Time

By claire |

The end of summer is a lazy time for everyone. August in particular is thought of as a time for vacation, which makes it hard to stay motivated in the office. There are, however, some tricks that can help you get through those long days and make them some of the best and most productive […]


Using Down Time to Test Drive New Ideas

By claire |

While business generally slows down during the month of August, don’t let those last humid summer days slip away as wasted workdays. Here are a few ideas for ways to optimize your down time and set your company up for a productive month. Are you up to date on the latest news in your industry […]


Setting Metrics for Q4

By claire |

Whenever you brainstorm business strategy, it’s crucial to set business metrics for your team to measure progress and budget time, resources and funding effectively. But, how do you know which metrics are the right ones for your business? According to business experts, metrics should: Create a single objective that unites your team Streamline progress toward […]


Q3 Wrap-Up, Q4 Ramp-up

By claire |

As the third quarter draws to a close and the economy is not as stable as predicted, it’s time for some reflection.  Call a meeting with your team to discuss how third quarter, and the year as a whole, has gone for everyone.  Relive roadblocks and successes, brainstorm strategies to finish the year strong.  Here […]


Creating a Winning Value Proposition – Part 1

By claire |

Posted by Sumontro Roy, strategy@perksconsulting.com Value Proposition – An Introduction A Value Proposition is the sum of the net benefits that your customer receives upon purchasing your product or service at a given price. Your customer is constantly measuring it against your competitors’ offerings. A Value Proposition can relate to an entire business unit, product […]


Social media for social change

By claire |

A recent article in Time magazine, focused on the way Twitter has changed the face of the communication landscape.  Though criticized at first for being superficial and lacking substance, Twitter conversation has taken a more meaningful turn lately. Believe it or not, Twitter has evolved from an outlet for those with increasingly short attention spans […]


A Strategic Plan for your Business Trip

By claire |

No matter how often you travel, its important to consider a few steps to ensure that your business travel goes as smoothly as possible. Keeping in mind building an effective travel wardrobe, finding a convenient flight and hotel location is all part of a successful business trip. But this is not enough. Carefully planning the […]


The Red, White and Blue of Marketing for Local Businesses

By claire |

There’s no denying in, small business and entrepreneurship are as American as apple pie.  Capitalistic Darwinsim is what makes America all that it is–the good, the bad and the ugly. So, especially during these volatile economic times, how do you keep your growing business growing? Of course, Perks Consulting has long been a strong advocate […]


Finding the Right Market for your Brand

By claire |

With so many different channels and messages floating around in today’s cluttered market, it’s easy for your brand to get lost in the mix.  That’s where niche marketing comes in. Your niche market, or target market, is represented by your ideal client or client prototype.  These customer prototypes could be characterized by a variety of […]


What’s running your business?

By claire |

If your business is a car, strategy is the engine. Your business strategy is, essentially, what runs your business.  But what exactly is strategy? In the book Exploring Corporate Strategy, authors Gerry Johnson and Kevan Scholes define strategy as: “the direction and scope of an organisation over the long-term: which achieves advantage for the organisation […]