SEO: What is it and Why does it Matter?

By claire |

SEO, Search Engine Optimization, is the hottest new way to increase traffic to your website.  You know when you search from Google for a topic, and you get a list of sites relevant to your search? SEO is the practice engaged to receive the highest possible natural ranking of your website. Simply put, SEO is […]


Online Research: The Basics

By claire |

  Whether you’re researching to pitch a client or write your latest blog, the internet is a powerful and credible tool—if you know how to use it. If you’re on a tight deadline or have a project with a huge scope, it can be difficult to even know where and how to begin the research […]