The Basics Behind Landing Page Optimization

By Perks |

Gaining website traffic and conversion can be tricky, however this is a burden on which your business success hinges. For most companies with a website (vs. most eCommerce sites), optimizing your landing page is crucial to attract the most visitors.


13 Tips for Increasing Your Company’s Google Rank

By Perks |

10. Use the Right Keywords
Two effective ways of increasing your SEO rank are tagging articles and keyword analysis. You want to make sure your headlines are descriptive. You should also choose keywords that people are going to look for — so imagine yourself as a searcher.


Leveraging Your LinkedIn Profile

By Perks |

Did you know that a new member joins LinkedIn approximately every second? LinkedIn is a popular social networking site for those seeking to learn about new job opportunities, to connect with co-workers, to research companies in their industry and to find the right people who can help advance their business goals. A LinkedIn profile is […]


Blogging for Business

By Perks |

Until recently, blogging was seen as more of an extracurricular activity rather than a corporate marketing tool. However, in the age of SEO and thought leadership, blogging can now be an effective and fun way to promote your company, share recent events and create a platform on which to share your personality. A mediabistro Blogging […]


The Cents (and Dollars!) of Using Online Marketing

By claire |

As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, […]


Maxamize Your Blog

By claire |

People read blogs to learn, for entertainment, for news, or simply to see what’s going on. With that in mind, it’s important to keep things current in your blog. Make your content engaging, interesting, topical and thematic. Using credible links can add validity to your blog and attaching images creates visual stimulation for your viewers.  […]


Delcious.com: Gettin’ Taggy with it! (Part 2)

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Usage/Technical Details An account at Delicious is completely free and through the sign-up process you will be instructed on some pretty handy tools that are available. Browser Add-On: The most convenient one is where you can add a little button through your web browser (e.g. Firefox, Safari) on your PC […]


Delicious.com: Gettin’ Taggy with it!

By claire |

Posted By: Sumontro Roy, strategy@perksconsulting.com Let’s face it: there’s so much out there on the web but we hardly ever always have the time to read in as much detail as we’d like, right ? Often, we’d also like to go back and read those special articles just that one more time…like the one where […]


Twitter: How to Optimize your Brand

By Perks |

“I googled it” – I bet you $10 that you’ve heard that phrase before.   Google’s search engine has become such a large part of our lives it has become a noun. When you need to search for something on the Internet you head straight for Google right? Wrong! According to many, Google may well […]