How to Market for a Good Cause

By claire |

  Clearly, partnering with a cause in any way (from in-kind sponsorship to cause marketing) is a win-win for all involved So, how do you implement this up-and-coming marketing model?  Here are a few tips about how you can market for a good cause. 1 Choose a Cause that is Relevant and Meaningful to your […]


Marketing for a Good Cause

By claire |

What is Cause Marketing?  In previous Perks blogs, we have outlined strong examples of cause marketing, like the Avon Breast Cancer Crusade  and PRODUCT (RED). But what exactly is cause marketing? Cause marketing is defined as a partnership between a for-profit business and non-profit or ganization in which a decided-upon percent of each sale of […]


Avon and the Marketing of Breast Cancer

By claire |

  Like the PRODUCT (RED) campaign,  the Avon Breast Cancer Crusade is a cause marketing model that has met great success by using innovative strategies to advocate for a relevant cause.  Avon  a leading provider of women’s health and beauty products started their crusade against breast cancer in 1992 and has remained one of the […]


Do the (RED) Thing

By claire |

I planned on blogging today about brainstorm execution and how to take the ideas created in a brainstorm and put them into action. But, as I was going about my research I came across something that captured my attention and truly touched my heart: an open letter from Bono regarding his PRODUCT(RED) campaign published in […]