President Obama (almost) Six Months Later

By claire |

In terms of New Year’s Resolutions, no one had it worse than President Barack Obama.  With a laundry list of problems left behind by the prior administration and the pressure on in the court of public opinion, then President-Elect Obama had an awful lot of resolutions to keep–most of them made during his campaign. (See [...]


Why bother using Twitter?

By claire |

So, now you know what Twitter is and how to use it. Great!  But WHY should you use Twitter? Of all the social media platforms out there, why should Twitter be at the top of your list? Here are three quick reasons why to use Twitter. 1. Twitter is Everywhere! A common misconception is that [...]


The White House Catches On: White House 2.0

By claire |

On May 1, President Obama made the speech that social media specialists have long been awaiting. He enlisted the Powers the Be to “reach beyond the halls of government” in order to connect citizens to the new Administration. Social media quickly became the topic of conversation and the White House’s efforts to get with the [...]


Moving Social Media into the White House

By claire |

The Obama-Biden campaign was a clear confirmation that we as citizens hold a tremendous amount of power and, when we unite, that power creates change. Uniting an entire nation was no easy task, but the use of emerging social media in the campaign was the most effective way to connect a nation. By leveraging the [...]