Tracking Tools That Tell the Truth

By Perks |

Tracking the impact and ROI of your online marketing is a challenge. Many different pieces are involved in the puzzle, and because of this, you need to have a strong understanding of the goals of your campaign, as well as what specific aspects need to be tracked and analyzed: increased lead generation, sales, and/or conversions. […]


What Metrics Can You Use to Determine Your Campaign’s Success?

By Perks |

When you are trying to determine how successful your campaign will be or is, you must first determine what metrics makes the most sense for your specific needs. These metrics may be in the form of either quantitative or qualitative measurement. Quantitative metrics can be used to track and measure your results in social media based […]


Objectives of Online Marketing

By Perks |

Determining your objectives sounds simple. But do you really know what you want? Success only comes after you’ve taken the steps to get there. You want people to recognize, trust, and choose your brand. On top of that, you want consumers coming back for more. Online marketing campaigns can help you reach your objectives; whether […]


Use Online Resources to Find Networking Opportunities!

By claire |

Online marketing will help you find networking events that will generate in both business and buzz! Using online marketing to uncover offline networking has proven to be a success for any business, no matter what size. Investing in online marketing will increase your network, but make sure to stay updated about face-to-face networking opportunities. A […]


Build Buzz Online!

By claire |

The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here […]


Aim High With Online Marketing

By claire |

There are several ways to measure and track the successes and challenges of your online marketing.  But, before you dive in and implement these tools and tactics,  there are a few steps that must be taken. 1. Define Success In business, “success” is subjective and what may seem to be successful for one campaign may […]


The Cents (and Dollars!) of Using Online Marketing

By claire |

As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, […]


Give Your Network the News

By claire |

You’ve built an amazing network of contacts, potential clients and business partners. Great! But, think of your network like a plant–it only grows when it is fed and nurtured. Don’t go sprinkling MiracleGro on your contacts just yet. Networks are fed by information and engagement. So how can you engage your network? Of course, you […]


Email Marketing 101: Finding the Right Platform for You

By claire |

So, you’ve decided to take the plunge and start an email marketing campaign? Great! Now, where do you start? The first step is to choose the right email marketing platform.  With so many out there, how do you know which one is right for you? Think about what your needs are.  How often will you […]


Get in your customers’ inbox!

By claire |

Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is […]