Post-Internet Week New York 2012 Round-up

By Perks |

With appearances from tech heavyweights including Pete Cashmore of Mashable, Tumblr founder David Karp, Mozilla’s Mitchell Baker, and Federated Media’s John Battelle listed on the 2012 schedule, New York’s Internet Week continues to cement the city’s position as a viable tech epicenter, bringing attendees from all over the world. A vast majority of these digital-focused discussions […]

Making Sense Of The Application Landscape

By Lauren |

New year, new toys. Consumer electronics, that is. I’m just getting back and reflecting on CES (Consumer Electronics Show), the largest tech geek kickoff of the year.

This year I got the chance to see the new consumer electronics and tech industry trends from three lenses: that of a journalist, an entrepreneur, and a marketer working with EachScape, an application creation and management platform.

This year’s gadgets and exhibits confirmed the expansion of the tech market as a whole. This results in large opportunities in the application space, which is now trending well beyond smartphones and tablets. The result? The app landscape is becoming increasingly complicated to navigate.

Perks Consulting CEO Lauren Perkins Honored As Official G20-Y US Ambassador

By Lauren |

Innovation in technology and communication has fundamentally changed human behavior across the world. The pace of change and its potential impact, specifically in mobile and social media, continues to scale at an exponential rate. As a result, the world has become more interconnected. If harnessed correctly, innovation provides two solutions to current global challenges – GDP growth and job creation. If this isn’t addressed soon the existing divisions between ‘citizens and governments’ and ‘customers and corporations’ will continue to grow.

Internet Week at the Wix Lounge with Perks Consulting

By Perks |

Last week the Perks Consulting team hosted an afternoon series of panels at the “Some Things Digital: Business 2.0″ Conference, a day-long series of panels on carefully curated topics that concern businesses of all sizes in today’s integrated world. Perks presented an “Engagement” segment of 3 panels covering the changes and evolution of the fashion […]


By Perks |

A year ago, we never imagined that there would be an entire day dedicated to a social media application. However, Foursquare Day, which took place last Friday, April 16, was the driver for more than 150 parties across the globe, celebrity swarm appearances (Ashton Kutcher and Demi Moore stopped by the NYC event at Hotel […]