What’s Brand Love Got to Do With It?: Defining The Indefinable

By perksconsulting |

“Love looks not with the eyes, but with the mind.” – William Shakespeare “Love is all you need.” – The Beatles “What is love? Baby don’t hurt me.” – Haddaway Today we’re going to talk about love—the most splendid/confounding/infuriating of human emotions. Don’t worry; we’re not turning this blog into an advice column. We’re going […]


The Metrics System: Making The Strongest Case For Community

By perksconsulting |

If you’ve been following our previous installments in this series, you’ve learned about the power and potential of community. Now it’s time to put those learnings into practice. First, you must make a plan. If you’re going to submit a solid case for building out a community for your brand, you need to know what […]


The 2015 SXSW Panel Picker Has Launched!

By perksconsulting |

The 2015 SXSW Panel Picker has opened, and we are so excited that our CEO and Founder, Lauren Perkins’s workshop, “Agile Marketing: Market Speed & Customer Relevance,” is included in the list of candidates! But we need your support- cast your vote for our proposal and help us get to Austin next year! This workshop will […]


General Assembly’s Required Reading: Lauren Perkins

By Perks |

General Assembly’s new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. Click here


The Big Winners At South By Southwest

By Perks |

GroupMe, Foursquare, Gowalla, Pepsi, Fast Company, CNN, Chevy and Apple all came out on top as they all had physical presences. Yes, the big technology to come out of SXSW this was advertising.

It’s true that the group texting was the actual technology that shined at SXSW this year. Overall, the companies that made a big impression were the ones that were always in your face with advertising and a physical presence. The brands that made an impact were the ones that actually did something.


Optimizing Your Twitter Presence

By Perks |

As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. […]


Should Interns Run Social Media Campaigns?

By Perks |

Incorporating social media into your marketing efforts is essential in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they consider to be the most cost-effective solution – hiring a summer intern. From the perspective of […]