In our first post in this series, we learned the basics of Brand Love—why it’s important, what it looks like, and how some notable brands came to acquire it. Now, as we ride this vessel deeper into the Tunnel ‘O Brand Love, we must begin to look within. In actual, person-to-person relationships, self-love is one […]
“Love looks not with the eyes, but with the mind.” – William Shakespeare “Love is all you need.” – The Beatles “What is love? Baby don’t hurt me.” – Haddaway Today we’re going to talk about love—the most splendid/confounding/infuriating of human emotions. Don’t worry; we’re not turning this blog into an advice column. We’re going […]
Okay, this is it. The final installment of our Community series, in which we will wrap up by covering every other aspect of community management and tying it all up with a pretty pink bow. Well, not exactly. In fact, we have only scratched the surface of community management and what it can do for […]
If you’ve been following our previous installments in this series, you’ve learned about the power and potential of community. Now it’s time to put those learnings into practice. First, you must make a plan. If you’re going to submit a solid case for building out a community for your brand, you need to know what […]
Happy Birthday, reader! Oh, it’s not your birthday? That’s okay. Just for fun, let’s pretend that it is. And on this momentous day, you want to spend time basking in the love of your friends and family. You want a party. But it’s no fun throwing your own birthday party, right? Ideally, you want your […]
The 2015 SXSW Panel Picker has opened, and we are so excited that our CEO and Founder, Lauren Perkins’s workshop, “Agile Marketing: Market Speed & Customer Relevance,” is included in the list of candidates! But we need your support- cast your vote for our proposal and help us get to Austin next year! This workshop will […]
General Assembly’s new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. Click here
GroupMe, Foursquare, Gowalla, Pepsi, Fast Company, CNN, Chevy and Apple all came out on top as they all had physical presences. Yes, the big technology to come out of SXSW this was advertising.
It’s true that the group texting was the actual technology that shined at SXSW this year. Overall, the companies that made a big impression were the ones that were always in your face with advertising and a physical presence. The brands that made an impact were the ones that actually did something.
As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. […]
Incorporating social media into your marketing efforts is essential in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they consider to be the most cost-effective solution – hiring a summer intern. From the perspective of […]