General Assembly’s new blog series, Required Reading, asks GA instructors to recommend books, websites, and other resources that have helped them become experts in their fields. Read more to find out the books and resources Lauren recommends. Click here
GroupMe, Foursquare, Gowalla, Pepsi, Fast Company, CNN, Chevy and Apple all came out on top as they all had physical presences. Yes, the big technology to come out of SXSW this was advertising.
It’s true that the group texting was the actual technology that shined at SXSW this year. Overall, the companies that made a big impression were the ones that were always in your face with advertising and a physical presence. The brands that made an impact were the ones that actually did something.
As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. [...]
Incorporating social media into your marketing efforts is essential in this digital world. While some businesses have decided to embark on this on their own, by assigning the task to their marketing department, others have turned to what they consider to be the most cost-effective solution – hiring a summer intern. From the perspective of [...]
When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and [...]
It’s one of the biggest challenges companies face. They spend a large portion of time and resources to get it right and it’s ever-evolving: reaching your target market. But, there are some ways to make this process easier, less stressful and more educational along the way. Research is the keystone of developing successful ways to [...]
The monetary benefits of online marketing have recieved a lot of attention lately. Sure, online marketing can increase your ROI and expand your market share–but there are other benefits to taking your marketing to the online world. Marketing online vastly increases the scope and diversity of your audience, but decreases their attention span. So here [...]
As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, [...]
You’ve built an amazing network of contacts, potential clients and business partners. Great! But, think of your network like a plant–it only grows when it is fed and nurtured. Don’t go sprinkling MiracleGro on your contacts just yet. Networks are fed by information and engagement. So how can you engage your network? Of course, you [...]
Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is [...]