End of year round-up: Must-have apps & accessories – The 11 things for your business you didn’t know you couldn’t live without

By Lauren |

Most of us have figured out the go-to, day-to-day gadgets we rely on for our work – a smartphone, tablet, or laptop. But the array of accessories and apps out there for the enterprise user can be an overwhelming one. Here’s a quick list of the on-the-go apps and tech accessories that have now become must-haves in the entrepreneur’s arsenal.

Application Sensation – Marketing Your Brand Through Mobile Applications

By Perks |

When the iPhone was introduced in 2007, the idea of a branded mobile application on a high-quality Apple product quickly caught the intrigue of marketers across the world. Although the iPhone wasn’t the first smartphone to allow branded applications, it sparked the rush for every company to out-do the competition with the most engaging and […]

To iPad or Not?

By Perks |

This week, the long-awaited iPad was introduced to stores and met with crowds of people who couldn’t wait to test out the device we’ve heard so much about over the past few months. While everyone wants to be the first kid on the block with the latest and greatest toy, is it reasonable to jump […]

Celebrating Every Yoga Class Near You

By Perks |

The Perks team supported client YogaLocal at their Launch Party last week, where we celebrated our collaborative efforts in the launching of the new iPhone application. Held at the Urban Zen Center at the Stephan Weiss Studio, the soiree featured live music, cocktails and yoga classes. Don’t miss pictures of the Perks team  at the […]

Keeping Up to Speed: The Art of Online Research

By claire |

There’s no doubt about it, the world is a busy place. With the evolution of the ways we receive news and the overabundance of information, it seems impossible to keep up. And you’re a busy person. So, how do you keep up to date with all of the occurances in your business, in your market, […]

Productivity on the Run

By claire |

Today, productivity and multitasking on the run is essential for busy professionals.  When it comes to optimizing time and resources while traveling what you do and with what tools is the key to maximizing every opportunity.   Keep busy on the road by packing all of your essentials and bringing extra material, just in case.   For […]

Social media for social change

By claire |

A recent article in Time magazine, focused on the way Twitter has changed the face of the communication landscape.  Though criticized at first for being superficial and lacking substance, Twitter conversation has taken a more meaningful turn lately. Believe it or not, Twitter has evolved from an outlet for those with increasingly short attention spans […]