Zipcar Innovates Social Shopping With New Facebook Reservations App

By damienbasile |

When it comes to lifestyle innovation, the car industry is definitely doing their part to push things forward. The latest in a line of digital disruption is Zipcar allowing customers to reserve a car on Facebook, thus moving the social commerce needle forward. Why is this important? According to a survey done by Zipcar, 88% of their customers spend […]


Social Interview: Calvin Lee of Mayhem Studios

By Perks |

This month we interviewed Calvin Lee of Mayhem Studios, a graphic designer who is extremely social media savvy. He is a “Self-Proclaimed Media Ho, Designer Guy and Twitter Addict. In his spare time, Stunt Doubles for the Hulk and a really Nice Guy!”. His Twitter bio is just indicative of his personality, which is a mix of professionalism and fun and he comes off as an all around nice guy who doesn’t take himself seriously. If you know of Calvin or if you have no clue who he is then read a little further as we get an in depth look into who he is and where he comes from. Ladies and Gentlemen, Calvin Lee:


Google – Coming To Theatres Near You

By Perks |

In the battle for Internet glory, Google and Facebook have been neck-and-neck throughout 2010. And the rivalry to outdo each other has branched off from new product and service offerings to…..movies. In October, The Social Network, the story of Facebook and founder Mark Zuckerberg, will hit theatres. Just two months before Facebook’s big movie launch, […]


What’s going on with Facebook?

By Perks |

Over the past few years, Facebook has been an object of wonder, entertainment, connection, and, more recently, scrutiny. Today, the social media giant claims to have 400 million active users, half of which are logging on to the site on a daily basis. That’s a whole lot of private information stored on a single site. […]


Perks Consulting Offers Insight On Facebook Ad Policies

By Perks |

Given Facebook’s new ad copy rules, Perks Consulting Executive Advisor Oz Sultan commented in a follow-up ClickZ article on how companies continue to slip through the cracks by using user profile attributes in ads. Read about how certain companies have been getting around Facebook’s new policies and why the system still has some kinks to […]


Facebook: Building your Brand Online

By claire |

Social networking is on everyone’s lips nowadays. No wonder. Not since the Internet took over people’s minds, money and time have we seen such a boom in the world of social and business networking. Social media is free and for everyone. What differs though is how people choose to utilize the social media platforms. Take […]


The Aftermath: Post-Networking Event Follow Up

By claire |

So, you did your research and attended a networking event that you were well-prepared for. What’s next? Networking doesn’t stop when the cracker plate is empty and everyone has gone home. The steps you take after a networking event are an essential part of effective networking. Next time you return from a networking event, follow […]


Keeping Up to Speed: The Art of Online Research

By claire |

There’s no doubt about it, the world is a busy place. With the evolution of the ways we receive news and the overabundance of information, it seems impossible to keep up. And you’re a busy person. So, how do you keep up to date with all of the occurances in your business, in your market, […]


Navigating the Social Media World: Tricks and Trends

By claire |

Social Media is THE word, THE trend, and THE future of our world. Just like the internet, it’s here to stay. It’s an unstoppable movement and it’s everywhere! Blogs, Facebook, Twitter, Linked In, You Tube. Young kids use it, college students, CEOs, entrepreneurs, moms and dads: social media stretches across all ages, all places, and […]