5 Lessons From 5 Years As An Entrepreneur

By perksconsulting |

Check out Lauren’s article on Forbes about the entrepreneurial journey: When I left my last “real job” in marketing and operations at the end of 2007, I could never have imagined what going it alone as an entrepreneur truly meant. But with my stuff in my hands and a lot on my mind, I began […]

Turmoil Breeds Opportunity: Greece Entrepreneur Week

By Perks |

In the face of economic, social, and political turmoil, Entrepreneur Week initiated its first parlay into Europe with Greece Entrepreneur Week (@EWgreece) to educate more than 650 aspiring and early-stage entrepreneurs. The event was planned purposefully in just 20 days to provide the framework of entrepreneurship as a viable long-term solution for solving the financial crisis.

Making Sense Of The Application Landscape

By Lauren |

New year, new toys. Consumer electronics, that is. I’m just getting back and reflecting on CES (Consumer Electronics Show), the largest tech geek kickoff of the year.

This year I got the chance to see the new consumer electronics and tech industry trends from three lenses: that of a journalist, an entrepreneur, and a marketer working with EachScape, an application creation and management platform.

This year’s gadgets and exhibits confirmed the expansion of the tech market as a whole. This results in large opportunities in the application space, which is now trending well beyond smartphones and tablets. The result? The app landscape is becoming increasingly complicated to navigate.

Networking 101: Being a Good Date

By Lauren |

Networking events are a fantastic way to meet new business prospects, potential partners, and leverage relationships within your existing network for referrals. These events can certainly seem intimidating if you don’t have an action plan to keep you focused and on task. To make the most of networking opportunities, business women can treat each event as they would treat a date. Following the same rules that you would typically follow on a date provides some guidance for how to prepare for the event, what to do while there, and actions to take post-event to take advantage of any prospects.

Perks Consulting CEO Lauren Perkins Honored As Official G20-Y US Ambassador

By Lauren |

Innovation in technology and communication has fundamentally changed human behavior across the world. The pace of change and its potential impact, specifically in mobile and social media, continues to scale at an exponential rate. As a result, the world has become more interconnected. If harnessed correctly, innovation provides two solutions to current global challenges – GDP growth and job creation. If this isn’t addressed soon the existing divisions between ‘citizens and governments’ and ‘customers and corporations’ will continue to grow.