The Cents (and Dollars!) of Using Online Marketing

By claire |

As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, […]


Email Marketing 101: Finding the Right Platform for You

By claire |

So, you’ve decided to take the plunge and start an email marketing campaign? Great! Now, where do you start? The first step is to choose the right email marketing platform.  With so many out there, how do you know which one is right for you? Think about what your needs are.  How often will you […]


Get in your customers’ inbox!

By claire |

Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is […]


Bringing your Brand Online

By claire |

Traditionally, all marketing is executed with the 4 P’s in mind: Price Product Place Promotion But with the world of communication rapidly changing, it’s time to build off our marketing foundation to integrate new marketing techniques that are relevant to emerging media.  In today’s ever-changing marketing landscape, marketing professionals have more tools in their belts […]