By perksconsulting |
In our first post in this series, we learned the basics of Brand Love—why it’s important, what it looks like, and how some notable brands came to acquire it. Now, as we ride this vessel deeper into the Tunnel ‘O Brand Love, we must begin to look within. In actual, person-to-person relationships, self-love is one […]
By perksconsulting |
Okay, this is it. The final installment of our Community series, in which we will wrap up by covering every other aspect of community management and tying it all up with a pretty pink bow. Well, not exactly. In fact, we have only scratched the surface of community management and what it can do for […]
By perksconsulting |
If you’ve been following our previous installments in this series, you’ve learned about the power and potential of community. Now it’s time to put those learnings into practice. First, you must make a plan. If you’re going to submit a solid case for building out a community for your brand, you need to know what […]
By perksconsulting |
In our last post, we learned that it takes more than a social media account to build a devoted community that will go to bat for your brand. But why go through all the trouble? Because focusing on brand community won’t just give you a warm, fuzzy feeling inside. It will generate significant, measurable revenue […]
By perksconsulting |
Happy Birthday, reader! Oh, it’s not your birthday? That’s okay. Just for fun, let’s pretend that it is. And on this momentous day, you want to spend time basking in the love of your friends and family. You want a party. But it’s no fun throwing your own birthday party, right? Ideally, you want your […]
By Perks |
Last week the Perks Consulting team hosted an afternoon series of panels at the “Some Things Digital: Business 2.0″ Conference, a day-long series of panels on carefully curated topics that concern businesses of all sizes in today’s integrated world. Perks presented an “Engagement” segment of 3 panels covering the changes and evolution of the fashion […]