By claire |
A recent article in Time magazine, focused on the way Twitter has changed the face of the communication landscape. Though criticized at first for being superficial and lacking substance, Twitter conversation has taken a more meaningful turn lately. Believe it or not, Twitter has evolved from an outlet for those with increasingly short attention spans [...]
By claire |
Clearly, partnering with a cause in any way (from in-kind sponsorship to cause marketing) is a win-win for all involved So, how do you implement this up-and-coming marketing model? Here are a few tips about how you can market for a good cause. 1 Choose a Cause that is Relevant and Meaningful to your [...]
By claire |
What is Cause Marketing? In previous Perks blogs, we have outlined strong examples of cause marketing, like the Avon Breast Cancer Crusade and PRODUCT (RED). But what exactly is cause marketing? Cause marketing is defined as a partnership between a for-profit business and non-profit or ganization in which a decided-upon percent of each sale of [...]
By claire |
Like the PRODUCT (RED) campaign, the Avon Breast Cancer Crusade is a cause marketing model that has met great success by using innovative strategies to advocate for a relevant cause. Avon a leading provider of women’s health and beauty products started their crusade against breast cancer in 1992 and has remained one of the [...]