6 Mantras for Business Success

By Lauren |

I’ve founded two companies and co-founded two others, but some days, I still feel like I never know what’s going to hit me next. Luckily, I’ve found a few simple mantras that help me stay steady even when things get ridiculously hairy. Some have more to do with business, and others are more about the personality and mindset I need to bring to the business. They all help me cut through the mental clutter and uncertainty that can come with entrepreneurship.

Networking 101: Being a Good Date

By Lauren |

Networking events are a fantastic way to meet new business prospects, potential partners, and leverage relationships within your existing network for referrals. These events can certainly seem intimidating if you don’t have an action plan to keep you focused and on task. To make the most of networking opportunities, business women can treat each event as they would treat a date. Following the same rules that you would typically follow on a date provides some guidance for how to prepare for the event, what to do while there, and actions to take post-event to take advantage of any prospects.

Optimizing Your Twitter Presence

By Perks |

As the world continues its transition to the digital space, the majority of companies have realized that social media is an essential piece of the marketing puzzle, Twitter being a key player. The site has experienced exponential growth over the past couple years, with 23.5 million unique visitors per month being reported in February 2010. […]

Jump-Start the New Year with Business Resolutions

By Perks |

We’ve all made our New Year’s Resolutions: eat healthier, save money, join a book club, spend more time with family. Having this firmness of purpose is what is so exhilarating about resolutions. Why stop at personal resolutions, why not apply them to your business? This year make determined resolves for your business. It’s a New […]

Are you linked in?

By Perks |

My grandmother’s friend’s guinea pig’s breeder suggested I call you… Okay, so maybe that is a bit far fetched, but the age old concept of “it’s not what you know it’s who you know” is one that stands strong throughout time. Particularly in times such as these, networking is key. Be it that you are […]

Why bother using Twitter?

By claire |

So, now you know what Twitter is and how to use it. Great!  But WHY should you use Twitter? Of all the social media platforms out there, why should Twitter be at the top of your list? Here are three quick reasons why to use Twitter. 1. Twitter is Everywhere! A common misconception is that […]

Twitter 101: The Basics of Tweeting

By Perks |

Twitter? What’s that?   If you are asking yourself this question then you must have been living under a rock for the past few months. But that’s okay – we’ll get you up to speed and no one will ever know your recent abode. Twitter is THE new social media tool about today. I know I […]