This month we interviewed Calvin Lee of Mayhem Studios, a graphic designer who is extremely social media savvy. He is a “Self-Proclaimed Media Ho, Designer Guy and Twitter Addict. In his spare time, Stunt Doubles for the Hulk and a really Nice Guy!”. His Twitter bio is just indicative of his personality, which is a mix of professionalism and fun and he comes off as an all around nice guy who doesn’t take himself seriously. If you know of Calvin or if you have no clue who he is then read a little further as we get an in depth look into who he is and where he comes from. Ladies and Gentlemen, Calvin Lee:
Whether you’re endorsing your brand to the media or representing your brand at a networking event, there are a few important things to keep in mind when acting as a brand representative. Every action you (or your selected representative) take as a brand spokesperson creates a (hopefully!) positive association between your audience and your brand. [...]
Tucked away in the oldest corner of Shanghai—known for its traditional architecture, Chinese pearl shops and exquisite gardens —is none other than Starbucks Coffee. Interestingly enough, this Starbucks is merely one location of 111 in Shanghai alone. So the question becomes, how exactly does Starbucks do it? How is it possible that a single brand [...]
Internal branding plays a key role in building a strong brand with a consistent external message. To build a brand that is understood by the marketplace, a company must first understand its value proposition, and ensure that all of its employees commit to it. Complete internal commitment is vital to any brand because without it [...]
“I googled it” – I bet you $10 that you’ve heard that phrase before. Google’s search engine has become such a large part of our lives it has become a noun. When you need to search for something on the Internet you head straight for Google right? Wrong! According to many, Google may well [...]