The Metrics System: Making The Strongest Case For Community

By perksconsulting |

If you’ve been following our previous installments in this series, you’ve learned about the power and potential of community. Now it’s time to put those learnings into practice. First, you must make a plan. If you’re going to submit a solid case for building out a community for your brand, you need to know what […]


Google for Entrepreneurs Collaboration – Why Your Startup Needs a Brand

By perksconsulting |

Perks Consulting and CEO Lauren Perkins have been excited to be a part of the new Google for Entrepreneurs community – a growing hub providing resources, networking, advice and real-world knowledge for entrepreneurs across the globe. Lauren’s most recent initiative with them was for an ongoing YouTube series, “Tools for Entrepreneurs” in collaboration with General […]


“Why Startups Need a Brand and How to Get Started” for SXSW Interactive 2014

By perksconsulting |

Our CEO Lauren Perkins, Managing Director Christina Vuleta and General Assembly would love your support and votes for their panel, “Why Startups Need A Brand and How to Get Started” for South by Southwest (SXSW) Interactive 2014. Why this panel out of nearly 4,000 proposals? This topic has never been more relevant as startups are […]


Social Interview: Calvin Lee of Mayhem Studios

By Perks |

This month we interviewed Calvin Lee of Mayhem Studios, a graphic designer who is extremely social media savvy. He is a “Self-Proclaimed Media Ho, Designer Guy and Twitter Addict. In his spare time, Stunt Doubles for the Hulk and a really Nice Guy!”. His Twitter bio is just indicative of his personality, which is a mix of professionalism and fun and he comes off as an all around nice guy who doesn’t take himself seriously. If you know of Calvin or if you have no clue who he is then read a little further as we get an in depth look into who he is and where he comes from. Ladies and Gentlemen, Calvin Lee:


Be Your Branded Self: How to Represent Your Brand

By claire |

Whether you’re endorsing your brand to the media or representing your brand at a networking event, there are a few important things to keep in mind when acting as a brand representative. Every action you (or your selected representative) take as a brand spokesperson creates a (hopefully!) positive association between your audience and your brand. […]


Crossing Borders with your Brand

By claire |

Tucked away in the oldest corner of Shanghai—known for its traditional architecture, Chinese pearl shops and exquisite gardens —is none other than Starbucks Coffee. Interestingly enough, this Starbucks is merely one location of 111 in Shanghai alone. So the question becomes, how exactly does Starbucks do it? How is it possible that a single brand […]


Building a Strong Brand

By claire |

Internal branding plays a key role in building a strong brand with a consistent external message.  To build a brand that is understood by the marketplace, a company must first understand its value proposition, and ensure that all of its employees commit to it. Complete internal commitment is vital to any brand because without it […]


Twitter: How to Optimize your Brand

By Perks |

“I googled it” – I bet you $10 that you’ve heard that phrase before.   Google’s search engine has become such a large part of our lives it has become a noun. When you need to search for something on the Internet you head straight for Google right? Wrong! According to many, Google may well […]