eDiets Project Details | Perks Consulting

eDiets
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represents a thriving online community of consumers interested in structured and specialized dieting tools to help them reach their diet and fitness goals.

SITUATIONAL ANALYSIS
Perks Consulting uncovered an opportunity for eDiets to raise awareness about their specialized tools and services while increasing traffic to the website and the number of new memberships.
eDiets
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Strategy.
Utilizing online marketing and public relations, Perks tapped into key health, diet and fitness hubs to increase eDiets' traffic and memberships.
eDiets
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Media Campaign.
Perks coordinated a celebrity media campaign surrounding eDiets' Best Butt Award.
eDiets
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Celebrity Body
Campaign.
Perks helped eDiets unveil the results of the Best Celebrity Body survey through a viral campaign utilizing online radio and social media.
eDiets
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Online Coverage.
Perks gave the media a sneak peak into the online campaign by developing unique promo codes for national outlets.
eDiets

Radio Coverage.
Perks executed targeted media outreach to national print and newswire outlets in health/fitness, beauty and entertainment, as well as to national and local radio programs.