Perks Consulting Joins the G-20Y Summit As Event Partner and Delegate

By Perks |

This week, Perks CEO Lauren Perkins will head to Paris, France to participate in the G-20Y Summit. This annual global conference hosts young business leaders with the goal of ideating a set of global recommendations that will be shared with the G20 Heads of State and other leading international organizations.

As a young entrepreneur who is highly involved in the startup community, Lauren will provide her entrepreneurial perspective as a US Delegate on Innovation, Technology, Communication, and Social Mass Media. Lauren looks to support this discussion with her personal perspective that the growth of the entrepreneurial mindset and growing volume of startups will help create the community support and innovative thinking we need to overcome the large obstacles we face ahead. As part of this committee Lauren plans to discuss the opportunities and risks that this growing field has on political developments in the world and economic stability. Delegate participants from the participating global 20 economies will discuss how new media and technology has revolutionized business models and how businesses can use media as a channel of communication.

Lauren is encouraged to see that the G-20Y values innovation, technology and communication as a contributing solution to the worldwide financial crisis. To read Lauren’s thoughts and stay updated on what is happening at the G-20Y, follow her on Twitter at @laurenperkins.


The G-20Y Generation gathers every year for a 3 to 4 day G-20Y Summit that aims to prepare a set of Recommendations to be spread across the world and to be shared, in particular, with the G-20 Heads of State and leading international organizations. The G-20Y Generation represents successful young business leaders from the G-20 countries, aged 25 to 45 (the G-20Y Generation). These Summits are a unique opportunity for young business leaders to gather and exchange ideas and best business practices and to create strong personal and professional bonds.

Over 3 or 4 days, the G-20Y Summits gather business leaders for plenary sessions, and discussions in working groups, round tables and face-to-face meetings. On the basis of an agenda prepared in advance by the Expert Council, Chair and Business Assembly Board, about 150 delegates, representing all of the G-20 countries, prepare and discuss the final G-20Y Summit Recommendations. During the G-20Y Summits, delegates also highly value their direct contact with key members of our Supporting Institutions such as the IMF, the World Bank and the European Bank for Reconstruction and Development.

Perks Consulting Founder and CEO Lauren Perkins Accepted to Banco Santander W50 Program at UCLA

By Perks |

Lauren Perkins

Perks Consulting is pleased to announce the acceptance of Founder and CEO, Lauren Perkins, to the Banco Santander W50 Program at UCLA’s Anderson School of Management.  The program has invited 50 women globally to join in an intensive Executive Management and Board Leadership program designed for emerging female business leaders.

Lauren was one of two women to be nominated by her alma mater, Northeastern University, and one of 50 globally to be selected for the program.  As part of this summer’s Executive Management program she will join a week-long on-campus immersion experience onsite at UCLA Anderson in June 2011 with fellow female executives selected from an international roster of nominees.

From the Banco Santander W50 Program:

Women are at the center of a profound paradigm shift in the workplace as globalization, the economic crisis and talent demand converge to create new and powerful bias (varying by country and region), thereare many changes on the horizon that will change permanently women’s experiences at work

Banco Santander has created the W50 Program in partnership with UCLA Anderson Executive Education to equip our next generation of global women leaders for service as board directors. Santander’s purpose in launching this program is to strengthen its relationship with the Santander Universities Network, and to establish Santander as an advocate of higher education providing women with career development and psychosocial support. Participants selected from the Santander Universities Network will be provided with developmental tools, training and knowledge to improve productivity, and the skills to retain talent and ensure the future success of organizations.

Key Topics

  • Strategic Leadership
  • Organizational Savvy
  • Introduction to Corporate Governance
  • Strategy, Structure, Succession
  • Key Accounting Considerations
  • Business Acumen
  • Bringing Your Whole Self to Work
  • Mentoring and Networking

Program Objectives

By successfully completing this program, participants will be able to:

  • Understand the skills and experience required to become a board member and leader of an organization
  • Develop a stronger sense of self-awareness and appreciation for diversity in leadership styles
  • Gain awareness of the skills required to effectively navigate organizations
  • Build networking capabilities and develop a plan for growing mentor relationships

The Experience

The six day on-campus experience is the hub of this three month leadership journey, with extensive pre-work and assessments, and in-dept post-program analysis that reinforce insights gained, gauge participants’ progress and drive home the workplace applicability of what they learned.

Who Should Attend?

Designed for young alumnae – approximately 30 to 35 years old – who possess substantive professional work experience and significant direct accomplishments. The high potential of these women can be recognized in their strength of character, motivation and commitment to both personal and organizational goals. Their current career trajectory gives a strong indication that they will develop the leadership capacity and executive acumen required to sit on a board later in their professional lives.

Style Defined NYC now accepting iPhone App Private Beta Requests for Fashion Week F/W 2011

By Perks |

Style Defined App

2.11.2011– NEW YORK, NY. — NYC’s underground street fashion guru, Style Defined NYC, announces the launch of its iPhone App Private Beta. The new iPhone application allows users to snap, submit, and share their street style or that of their friends on-the-run.

As the premiere NYC street style fashion photo blogger, Style Defined’s founder, Kayta Moorman explores the wild and provocative underground of NYC’s downtown scene, cataloguing the unique styles of real individual personalities. Consistently Style Defined NYC photo subjects dictate the style from their own personal creative curation, not mega fashion brands or mainstream style media.

Style Defined NYC offers a glimpse into the insider’s view of NYC’s emerging trendsetters and designers. The Style Defined NYC iPhone App will expand upon the fashion blog’s street style mission and open up the field to a new crop of fashion curators of New York City’s street style and fashion looks. The addition of Facebook Connect to the iPhone app allows users to easily log-in to the Style Defined NYC app to share the look type, style description, and location with their photo.

In the spirit of Mercedes-Benz Fashion Week Fall/Winter 2011, Style Defined is now accepting requests for a limited number of invitations to get a sneak peak of the iPhone application prior to it’s world wide-public release into Apple’s iTunes Store. Invitations will be distributed to tastemakers and influencers at Fashion Week events as well as digitally to Style Defined’s Twitter followers and blog readers.

To garner exclusive iPhone App Beta access, please request an invite at:


Style Defined NYC was started in 2008 by Katya Moorman as a showcase of street style fashion in New York City. It has become one of the most highly regarded street style fashion blogs on the web according to French Vogue, New York Magazine, and Time Out New York with recognition as one of the 10 Style Blogs Worth Reading by The Huffington Post.

How the New FTC Guidelines Affects Your Business

By Perks |

Think that the revised FTC guidelines are just about blogging and don’t apply to your business? Think again!

Back in October of 2009, the Federal Trade Commission (FTC) revised a set of guidelines that had been unchanged for 30 years. Beginning December 1. 2009, these revisions took effect and they made some significant changes in the ways that brands market themselves on the web and in social media channels. ftc-logo-social-media1Brands have been slow to adapt to the changes and the FTC recently made it clear that investigations have begun and that they are monitoring marketing campaigns for compliance.

Whenever someone is endorsing or making a testimonial of a product it must be made clear if the writer of that content has a “material connection” to the product or company that they are writing about. That “material connection” could be that the writer received a sample, gift, affiliate payment or any form of compensation. Advertisers are responsible for ensuring that disclosures are included in their campaigns, and they are liable for any false claims made by their endorsers.

Note that this also applies to employees and agencies posting on behalf of a brand and is meant to address “astroturfing” – which is a term used for positive reviews that are generated by a brand and their PR machine to create reviews and/or counteract negative reviews in the marketplace. The most common areas where disclosures are an issue include: product reviews (samples and gifts), paid posts, employee/agency posts and affiliate marketing programs.

Although bloggers were the most vocal group when the guideline updates were announced, it is marketers and advertisers who are most affected by these changes. The FTC expects advertisers to 1) lead the conversation about disclosures in their marketing campaigns, 2) create a disclosure policy for their campaigns, 3) document that they have followed their policy and 4) monitor campaigns for proper disclosures.

The FTC recently announced that they closed their first investigation around the practices of Ann Taylor LOFT in a blogger outreach program they ran in January 2010. While the FTC decided not to take further action against Ann Taylor for this program, they made it clear that compliance is not optional, and that advertisers are responsible for disclosures in their campaigns.

There has been a lot of confusion over what the guidelines are who is affected by these changes. Here are a few quick pointers:

-    Disclosures are now required for marketing campaigns that include product reviews, sampling campaigns, affiliate/referral programs, influencer outreach and word of mouth marketing.

-    The FTC is expecting advertisers (and their agencies) to lead the conversation about disclosures in their marketing programs and is holding them responsible for creating disclosure policies and best practices, documenting their process, and monitoring their campaigns to ensure compliance with those policies.

-    Disclosures must be included when a material connection exists between the writer and the product that is being endorsed and they must be clear and conspicuous.

-    Disclosures are required in all forms of digital media including blog posts, web sites, forums and even in Tweets and Facebook status updates.

-    While there are many ways for bloggers to disclose their “material connections” it is advertisers (and their agencies) who are liable for disclosure policies and proper documentation.

Sponsored conversations and word of mouth marketing are increasingly popular as brands leverage social media technologies and embrace user generated content and reviews in their marketing efforts. Openness and transparency of these efforts is standard best practice in the space, and disclosure is no longer optional for brands engaging influencers to market their goods and services. has developed a simple solution specifically for advertisers to manage and document an audit trail for disclosures in their campaigns. In addition, offers a standard framework for disclosures that are offered to the blogging community for free. For more information about these solutions, please visit (Disclosure – I am a co-founder of

Perks Consulting Participates in #140conf NYC

By Perks |

At April’s #140conf in NYC, Oz Sultan, Perks Executive Adviser, spoke on a panel titled “Remembrance in the Real-Time Web.” The panel was based on the idea that the internet is a place where one records his or her legacy, and that social media can serve as a reference to remember and reflect on those who have passed. To hear more, click on the video below:

Perks Consulting Acquires Esultancy

By Perks |


NEW YORK, NY, MARCH 2, 2010 – With social media influencing the way we communicate, Perks Consulting announces today their commitment to expand their social media and technology capabilities by acquiring Esultancy, a social media consultancy based in New York.

“The marketplace has changed, as has the way consumers interact and make purchasing decisions. As consumers push their needs and demands to the companies that service them, businesses are forced to respond,” Lauren Perkins, Founder and President, Perks Consulting, said enthusiastically. This timely business move will allow Perks to build out its social media department as well as further develop its campaign and delivery methods in this arena to better serve current and prospective clients.

After a strong year in growth in 2009, in which Perks doubled in business, Esultancy is excited about Perks’ infrastructure and ability saying, “The Perks acquisition will create a new organization that’s poised to deliver on the 21st century marketing and social media needs of a wide variety of companies”.

With fearless vision, creative passion and aggressive drive, working in tandem with a rockstar team of business strategists, social media buffs, web designers, seasoned journalists and marketing visionaries, Perks Consulting devises strategic marketing and branding solutions that synergize both traditional and digital media to create insightful innovative campaigns. “Social media builds audiences faster. It took television 14 years to reach a market audience of 50 million people. It took Facebook two years” (Stone).

As of today, the companies will begin the execution of the acquisition in which Oz Sultan (@ozsultan) will be retained as an executive advisor to Perks Consulting through 2011. Khayyam Wakil (@iamkhayyam), of Esultancy, will join the Perks Consulting team as Social Media Director. With strategy being the foundation of both businesses, the infusion of Esultancy into Perks Consulting will support the breadth and depth of the digital reach that Perks began in 2008. Renzi Stone, 26 Aug. 2009. Web. 9 Sept. 2009. <>.


Perks Consulting entered the marketing and media industry in 2004.  Today, Perks Consulting is, a strategic Marketing and Branding Consultancy based in Soho, New York City.  Led by Lauren Perkins, entrepreneurial business strategist and digital marketing maven, with a constant focus on emerging trends and tools to consistently exceed client objectives and achieve desired metrics.

With a brand-centric, bottom line focus cultivated by work with Nike, Crunch Fitness and Laser Cosmetica as well as consulting for ABC, Toyota and Bloomingdales the Perks Consulting team has leveraged content and event marketing tactics combined with marketing know-how to create engaging multi-faceted strategies and campaigns for clients. Perks Consulting has also worked closely with start-ups such as ADRail, Yoga Local, and AB skincare from business strategy to brand. From entrepreneurs to emerging brands including 85 Broads and eDiets, our team of experts have the industry savvy, and ability to fulfill businesses creative, marketing, and media needs.

Perks Consulting Featured on MSN Business on Main

By Perks |

“Work breeds work,” Perks Consulting Founder, Lauren Perkins was quoted on MSN Business on Main in an article by Randy Myers entitled, Turning Big Risks Into Big Rewards.

Perks Consulting was featured as a strategically sound growing business who took a big risk, with a big project, to garner BIG results. Check out the full article and tell us what you think.

MSN Press-hit

Perks is in the News!

By Perks |

picture-1Perks Consulting President Lauren Perkins was recently quoted (twice!) on CNBC discussing the affects of social media on the current job market and economic climate.  “It (social media)’s relatively inexpensive, with manpower and strategy the only costs,”she said.  Check out the full article!