FlyFit: Redefining the Way You Move.

By perksconsulting |

The Perks team has been in full throttle since the reveal of FlyFit yesterday. Our latest endeavor will bring passengers health and wellness beyond airport security in T2 at Heathrow Airport this Fall. Spin, yoga, meditation, strength training – all within steps from your gate. With our operating model “Think Like a Brand. Act Like a Startup.”™ at the very core of this project, FlyFit is the first venture to fully utilize the model in building an engine for growth, and will be featured in our upcoming book.

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Looking for real world hands on experience? Perks is Hiring!

By perksconsulting |

Digital Marketing Internship

Busy marketing and strategy consulting firm needs a digital/marketing savvy intern who’s ready to get their hands dirty.

If you’re a dynamic, passionate, go-getter with the ability to multi-task and thrive in a fast paced environment you may have found your match.  Our growing creative consulting firm specializing in business solutions primarily in marketing, strategy, branding and management is looking for a digital marketing intern to join and grow with the team.  The right candidate will get to assist in developing and refining client engagement process, and delivery. The Digital Marketing Intern will have opportunities to sharpen and practice their marketing skills, including opportunities to support TA work with Perks CEO and founding marketing instructor for classes and workshops she creates and delivers at General Assembly, an entrepreneurship campus focused on technology, business, and design.

What we’re looking for:

  • Motivated self-starter, looking to build their resume and portfolio
  • Energetic presentable professional eager to learn
  • Strong organization and attention to detail
  • Excellent interpersonal communication techniques
  • Creative, proactive thinker with ‘can-do’ attitude – one’s who already 10 steps ahead anticipating future needs
  • Time management skills: ability to multi-task, prioritize and meet deadlines
  • Computer savvy with internet research ability – you should be able to figure out a plan and strategy in order to find information in areas that you have no knowledge of
  • Keen sense of marketing tactics and strategies (especially pertaining to Social Media, Digital Marketing, Web Development, and Brand Development)
  • Understanding of business trends and concepts around CPG’s, women’s lifestyle brands (beauty/fashion/fitness), and/or an interest in tech startups and the venture capital ecosystem is preferred but not required

 

Potential Responsibilities Include:

  • Marketing and consumer research
  • Learn the marketing planning and management process
  • Work with management team to develop best practices for branding, marketing, and development project delivery.
  • Developing internal training documents to assist in client delivery
  • Office administrative and project management duties

 

Ideal candidate should have knowledge about marketing activities, and the iterative steps in completing these activities with a strong focus on digital and social media outlets (i.e SEO, SEM, Twitter, Facebook, AND especially emerging ones etc.)  This is an excellent opportunity to jump in and get your feet wet in real agency and client experiences. We’re truly invested in the career development of our interns, and we have a history of welcoming successful interns to join the team post internship.

Sound like a perfect opportunity for you?  Please send resume, cover letter and any samples of your work, and your website if you have one to hr@perksconsulting.com.  College credit is offered for any students looking to fulfill degree requirements.

 


#CMplaybook – Official Launch!

By perksconsulting |

Happy Community Managers Appreciation Day! It’s a great day to recognize the hard work that it takes to build a thriving community and those who are dedicated to the craft of cultivating them.
The Perks Consulting team is celebrating in the best possible way… by officially launching: The Community Managers Playbook by our founder (and author) Lauren Perkins. It is now available to everyone in both digital eBook and paperback format (finally!). Since we’ve been rolling out the book throughout 2014, all you early adopters that bought the Alpha book on Apress.com should be sure to refresh your book for the official final content.
The Playbook is about why organizations of all sizes must treat community management as a central component of their overall brand and marketing strategy, and how to do it. As you know, there is no brand strategy without a community strategy. Companies that are not developing communities and engaging their network are handing over control of their brands to their customers and stakeholders, and even worse, missing opportunities to optimize their marketing investments.
Join us in celebrating #CMAD with our community expert, Lauren, by sharing the book on Twitter using #CMPlaybook, and by sending a shout out to the great Community Managers in your life.

Please consider picking up a copy of the book, and use the code LPCMPB for 30% off the eBook version on Apress.


“Why Startups Need a Brand and How to Get Started” for SXSW Interactive 2014

By perksconsulting |

Our CEO Lauren Perkins, Managing Director Christina Vuleta and General Assembly would love your support and votes for their panel, “Why Startups Need A Brand and How to Get Started” for South by Southwest (SXSW) Interactive 2014.

Why this panel out of nearly 4,000 proposals? This topic has never been more relevant as startups are trying to compete and differentiate themselves in today’s fast-paced, digital economy. The panel’s extensive collaboration and consulting with both startups and brands brings real life experience, advice and tactics to why startups need brand foundations during their early stages. Think Pintrest, Tory Burch and Instagram; they all began as startups but it was their branding and customer connection that gave them a competitive edge and allowed their story and value to be communicated to their consumer.

Perks Consulting’s philosophy, “Think Like a Brand. Act Like a Startup.™” has been applied to this panel, teaching startups to leverage their quick-start instincts and digital agility with their often-missing branding component: strategic stability. The panel will answer the questions:

1. What is and isn’t a brand?
2. What is and isn’t a brand strategy?
3. Why do most startups avoid branding?
4. How does a startup or early stage business begin to build a brand?
5. What is the process and approach to build a brand?

The SXSW Panel Picker will be closing Friday, September 6 (11:59 PM CST) and you can vote for our panel here. Let us know if you have any questions or comments on our proposal!

If you can’t make it to SXSW 2014 but are still interested in branding for startups, you can find Lauren Perkins teaching this topic on-demand at General Assembly’s Front Row: The First Step Towards Branding Your Business.


What’s one strategy to test a new (non-technical) idea for a product on your existing clients?

By Perks |

SmallBizTrends.com asked members of the Young Entrepreneur Council (YEC), an invitation only nonprofit organization comprised of the country’s most promising young entrepreneurs, the following question to find out their advice for collecting feedback on offline business ideas:“What’s one strategy to test a new (non-technical) idea for a product on your existing clients?”

Read more for an answer by Perks CEO, Lauren Perkins.


Young Entrepreneur Council: 15 Ways to Recruit the Best Candidates as Summer Interns

By Perks |

The Young Entrepreneur Council (YEC) invited Perks CEO Lauren Perkins to answer the following question: College is almost out for summer. How do you attract the best and brightest college interns to a new summer intern program?

Read More for her answer on The Huffington Post and others fellow entrepreneurs including Danny Wong of the Blank Label Group and Justin Beck of PerBlue.


8 Tips For Connecting With Female Founders In Your Community

By Perks |

YEC Women and Women 2.0 included our very own Lauren Perkins on their list of tips to connect with female founders.  She’s joined by 7 other leading ladies including Doreen Bloch of Poshly, and Erica Nicole of YFS Magazine.  Read the rest of the answers by clicking on the link after Lauren’s answer.

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YEC Women share their answers for how to find fellow women entrepreneurs to meet.

By Natalie MacNeil (Co-Founder, YEC Women)

Connecting with female founders in your communityThe following answers are provided by YEC Women. Co-Founded by Natalie MacNeil and Scott Gerber, YEC Women is an initiative of theYoung Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs.

Q: What’s one tip for connecting with other founders, especially other female founders, in your community?

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Here are 8 answers and tips from YEC Women:

Lauren Perkins (Founder & CEO, Perks Consulting) answers “use your network.”

“Like attracts like. I talk to the people in my network about who they’ve been meeting with, and ask for suggestions for who I should connect with. Other entrepreneurs and female founders are a great way to meet more people who understand what you’re going through. I also find that angels, VC’s, and other collaborators in the tech community are great at putting the right people together.”

Read More


Fail Fast: A Guide To Iterative Strategic Planning And Testing

By Lauren |

(Originally posted on Young Entrepreneur, by Lauren Perkins)

As 2011 speeds to its conclusion, now is the time to reflect on your company’s current performance and establish priorities moving into 2012. In order to set the stage for a productive year, it’s important to think about your top objectives as well as some tactical ways that you can test them. These two components should be the foundation for your strategic plan and execution roadmap.

In order to get a startup off its feet, it’s essential to quickly identify and course correct when something isn’t working. This is the core of the #failfast mentality. It can be hard to predict what’s going to evoke a response from your target audience, so why not mix it up and commit to trying new tactics until something works?

Fail Fast is a focused process, for those with a sense of urgency and the need to move swiftly from strategy to execution. You don’t want to continue investing time and money into something that isn’t working for your company. Sometimes you just need to try different things – if one thing doesn’t work or isn’t gaining momentum the way you think it should, then move on and test out your next strategy or tactic.

This tactic sounds simple enough to implement, but in order for it to be effective you must be able to realize when things aren’t working. If you catch a failure early, it’s much less likely to cause detrimental and irreversible damage to your company. If you don’t fail quickly, then congratulations! You’ve gained traction and you’re succeeding. Keep moving forward with the tactic that you tested.

So how can you put the Fail Fast mentality to work in your company? Follow the process below as part of your 2012 strategic planning process.

  • Determine and define your top 3 business objectives for Q1 2012
  • Choose one of the three objectives that will have the biggest, measureable impact on your business performance (awareness, leads, sales, etc)
  • Define Key Performance Indicators (KPI’s) for the chosen objective
  • Develop a list of tactics that are specific and easy to implement
  • Prioritize your list of tactics in the order you will deploy them with the tactics that you expect will have the largest and/or fast impact on the chosen objective
  • Begin the #FailFast testing process with the first tactic on your list
  • Track the tactic’s performance against the KPI’s set earlier in the process
    If the tactic proves to have a positive effect on the KPI, look for ways to build this tactic into your regular business practice and repeat.

  • If you are seeing no movement, assess whether the KPI’s you selected were the right benchmarks
  • Adjust the positioning or execution of selected tactic and test again
  • Still no traction? #FailFast and move on to the next tactic in your deployment list

Haven’t started the strategic planning process for 2012? No worries, many of you are probably hustling to close the year out right. This process is great for the procrastinator in all of us or a busy founder that needs to work quickly to reach important business and marketing objectives. If you use this process to plan for the New Year, then you’re setting yourself up for success.

Good luck!