FlyFit: Redefining the Way You Move.

By perksconsulting |

The Perks team has been in full throttle since the reveal of FlyFit yesterday. Our latest endeavor will bring passengers health and wellness beyond airport security in T2 at Heathrow Airport this Fall. Spin, yoga, meditation, strength training – all within steps from your gate. With our operating model “Think Like a Brand. Act Like a Startup.”™ at the very core of this project, FlyFit is the first venture to fully utilize the model in building an engine for growth, and will be featured in our upcoming book.


GA & 500 Startups

By perksconsulting |

Are you launching a startup? Are you, or is someone on your team, a General Assembly alum?

General Assembly has partnered with 500 Startups for a four-week program that combines Silicon Valley mentorship, resources, and capital to help prepare companies to get accepted into a top-ranked accelerator program. This is a great opportunity for all General Assembly alumni and we’re excited to see the great startups that are selected.

Program details and the application information can be found here.

Applications are due May 1!

Startup Weekend and Startup America Launch UP Global

By perksconsulting |

StartupWeekend and Startup America Partnership are joining forces to launch UP Global, an organization that connects entrepreneurs with their communities and the resources they need most.

Our founder Lauren Perkins recently facilitated the pilot Startup Weekend Corporate event at the World Bank with co-founder Franck Nouyrigat and DC Startup Weekend organizer Mack Kolarich, providing intrepreneurs with tool belt that entrepreneurs develop through SW’s actionable resources and programs.

Hard work pays off and the dedication put in by the corporate team has come to fruition by the recent merger with Startup America Partnership, forming the new global organization UP Global. The SW team had the vision to make entrepreneurship a more tangible reality by leveraging the impact and reach Startup Weekend brings with Startup America’s expertise in community building, UP Global will empower the startup community and enhance collaboration across the globe.

Our network and community knows these are the types of partnerships we love to see and support, and we’re looking forward to the expanded resources and momentum for entrepreneurs.

UP Global will set up headquarters in Seattle with support from The Case Foundation, Microsoft, Google and Coca-Cola. Read more about this exciting new partnership from ForbesThe Wall Street Journal, or The Washington Post.

5 Lessons From 5 Years As An Entrepreneur

By perksconsulting |

Check out Lauren’s article on Forbes about the entrepreneurial journey:

When I left my last “real job” in marketing and operations at the end of 2007, I could never have imagined what going it alone as an entrepreneur truly meant. But with my stuff in my hands and a lot on my mind, I began my entrepreneurial journey.

A lot can happen in five years, and my company Perks Consulting hit our five-year mark just this spring. In that time, we have been fortunate to work with successful organizations such as Microsoft and Pfizer, collaborate with entrepreneurial organizations like General Assembly and NY Angels, and create partnerships like our new corporate training venture with Startup Weekend. One of our newest accomplishments is our Women Business Enterprise certification, marking our commitment to diversity in vendor procurement for corporations and supporting fellow female-run enterprises.

Read the full article