Lauren Perkins has been featured in TheNextWeb.com:
For small businesses and big corporate companies alike, mobile is the latest frontier. Yet rather than simply developing a mobile-friendly version of your website or adding a cool e-commerce capability to the mobile user experience, more and more entrepreneurs are wisely delving into the mobile market by developing a smartphone app.
But not all apps are made equal — scroll through the iOS App Store and you’ll find countless offerings that are useless to users and a waste of money from companies. In fact, some apps actually make the businesses that produce them look worse to potential consumers than if they never put that app on virtual shelves.
I asked a panel of successful young entrepreneurs the following question:
Designing a mobile app for your small business? Name one must-have feature to make for a positive user experience.
Here are their best answers.
6. Social media login
Start the user experience out right! Use Facebook Connect or another single sign on technology solution to allow your customers to use their social media logins to sign into the mobile app (and keep them signed in). And always give them a way to retrieve their user name/password or remind them which social network they used when setting up the app.
As the year comes racing to its end, I wanted to take a moment to reflect and share some news as myself and the Perks Consulting team prepare to ring in a new year.
It’s been a great year. While we were busy with new projects, new clients and expanding our training and education offerings, we had a pivotal, game changing moment. Pfizer came to us to ask for help embedding digital thought leadership and best practices for their emerging markets team. This became an affirmation that our growing vision to create a new kind of digital consultancy was on the mark. We saw an opportunity to ‘in-source’ digital competency for our clients and have been testing this very concept all year.
So after some retooling, we are officially announcing a shift in our client services model from a full service agency focused on marketing execution to a digital brand and marketing consultancy dedicated to building digital competency within organizations. We will do this by embedding the foundations needed to integrate digital strategy into the larger brand and business vision to ensure customer engagement.
Our aim is help organizations first build their digital resources, and then embed a standard approach to organizational structure and resource allocation towards their digital strategies. You can now check out our new offerings and philosophy of “Think Like a Brand, Act Like a Startup™”, launched this week on our new Perks Consulting website at www.perksconsulting.com
That’s is not the only change afoot. We are pleased to welcome Christina Vuleta who has joined our team as Managing Director. With 24 years of branding and marketing experience in a multitude of industries, Christina offers significant expertise in brand development, consumer insight and strategic planning. Prior to joining Perks, Christina was SVP, Director at The Futures Company. Her previous experience includes Saatchi and Saatchi Advertising, Faith Popcorn’s Brain Reserve and KBS+P. She also runs 40:20 Vision, a resource to mentor entrepreneurs and young professionals.
We’ve made adapting to change and innovating our mission here at Perks. We’d love to hear more about what’s new in your world and the changes you are facing!
Thank you for your support and collaboration over the past five years. Happy holidays to you, your team and family.
While we believe traditional marketing is on its’ way out for the same reasons here, we don’t believe it’s completely dead. Instead there are many facets that can be realigned and reimagined in the digital and social landscape.
Recently, Hubspot blogger Corey Eridon released a post titled “How Not to Steal People’s Content on the Web” which, within hours, was a trending topic on Twitter, and had racked up numerous retweets and comments all before noon of the day of its publishing.
The article covers proper citation on the web, and how we often neglect Internet etiquette, which is especially problematic when people consciously try to pawn off other people’s work as their own. The popularity of this article can be attributed to people’s heightened sensitivity to the duplication of content. Plagiarism is a serious offense, very often leading to expulsion from universities and law suits against companies and individuals.
Folica.com is one of the most popular online retailers for hair products and tools. The website maintains an “anything goes” policy for itself, as long it’s in the name of a great mane! User reviews, expert advice, and a comprehensive shopping experience has made this website the go-to online shopping destination for anything related to taking care of your hair.
Pinterest is a genius example of a business model where users do all the hard work. Meaning, users share and pin things they love, other users re-pin those same things, and soon you have content that is exploding all over the Internet. Welcome to the dawn of social content – Pinterest style. (more…)
Gaining website traffic and conversion can be tricky, however this is a burden on which your business success hinges. For most companies with a website (vs. most eCommerce sites), optimizing your landing page is crucial to attract the most visitors.
In the last year, General Assembly has been a instrumental educational partner for Perks Consulting and for our CEO Lauren Perkins, who is part of the resident faculty at the NYC campus. Lauren has had the pleasure of teaching and expanding on course subjects such as Building an Online Community for Your Brand, Community Management for User Acquisition, and the latest offering, Building a Brand-Centric Strategy for Your Business.
Perks believes General Assembly is on the forefront of bridging the educational and entrepreneurial gaps in NYC, and they are quickly expanding into into international waters with new campuses in Berlin and London. The classes mentioned above are barely a sampling of the wide variety of course offerings that General Assembly offers, and they invite you to learn more about the full breadth and extent of the General Assembly curriculum.