Content platforms are helping big brands, startups and mid-size companies with their digital branding efforts – the Young Entrepreneur Council teamed up with fellow entrepreneurs, including our own CEO Lauren Perkins, to find out the best ones.
Lauren answered, “Contently - it’s is a platform that connects brand publishers with freelance journalists to produce original, high-quality content. Brands sometimes can get stuck creating robotic content, and this platform eliminates that mishap. By focusing on storytelling, Contently helps brands hone in on the opportunities to fully engage their community in an innovative way.”
Read the 8 other creative content platforms from entrepreneurs Derek Flanzraich, Adam Lieb, Doreen Bloch and more HERE.
This month, the Young Entrepreneur Council asked Perks Consulting CEO Lauren Perkins to tell Mashable her best tip for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets).
Her answer: Use Geotargeting. Your mobile advertising campaign will be more successful by geotargeting advertisements to your audience. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher engagement and follow through. Geotargeting will be a necessary component of all mobile campaigns in the near future.
Perks Consulting is vying for a grant from the Chase Mission Main Street Grant program and we need your help! We’ll be put in the running if we can get 250 votes by 11/15.
It only takes 5 seconds: CLICK HERE TO VOTE, press Vote Now, and approve the Facebook connection (Perks has ensured they will not post anything on your wall without approval).
Why vote for us? We’ll use the grant to leverage our startup roots and brand experience to help organizations and startups compete and take charge of their digital operations and drive innovation through our philosophy, “Think like a Brand. Act like a Startup.™”
Think Like a Brand:
• Create a fire tested and validated corporate training product based off our successful pilot programs with CoreLogic, Pfizer and WorldBank
• Stay focused on Lean/Agile business & marketing with support for idea and product development
Act Like a Startup:
• Increase our teaching and mentoring capacity for our great startup communities and education partners Google For Entrepreneurs and General Assembly
• Continue to grow our work with larger organizations to share startup methodology on a greater scale, which allows us to reinvest in our startup consulting and mentoring while bridging the gap with our philosophy
CLICK HERE TO VOTE and please can share the link with your friends, colleagues or networks to help us reach our goal. Or, here is some language to make it super easy to share:
Why this panel out of nearly 4,000 proposals? This topic has never been more relevant as startups are trying to compete and differentiate themselves in today’s fast-paced, digital economy. The panel’s extensive collaboration and consulting with both startups and brands brings real life experience, advice and tactics to why startups need brand foundations during their early stages. Think Pintrest, Tory Burch and Instagram; they all began as startups but it was their branding and customer connection that gave them a competitive edge and allowed their story and value to be communicated to their consumer.
Perks Consulting’s philosophy, “Think Like a Brand. Act Like a Startup.™” has been applied to this panel, teaching startups to leverage their quick-start instincts and digital agility with their often-missing branding component: strategic stability. The panel will answer the questions:
1. What is and isn’t a brand?
2. What is and isn’t a brand strategy?
3. Why do most startups avoid branding?
4. How does a startup or early stage business begin to build a brand?
5. What is the process and approach to build a brand?
The SXSW Panel Picker will be closing Friday, September 6 (11:59 PM CST) and you can vote for our panel here. Let us know if you have any questions or comments on our proposal!
Our founder Lauren Perkins recently facilitated the pilot Startup Weekend Corporate event at the World Bank with co-founder Franck Nouyrigat and DC Startup Weekend organizer Mack Kolarich, providing intrepreneurs with tool belt that entrepreneurs develop through SW’s actionable resources and programs.
Hard work pays off and the dedication put in by the corporate team has come to fruition by the recent merger with Startup America Partnership, forming the new global organization UP Global. The SW team had the vision to make entrepreneurship a more tangible reality by leveraging the impact and reach Startup Weekend brings with Startup America’s expertise in community building, UP Global will empower the startup community and enhance collaboration across the globe.
Our network and community knows these are the types of partnerships we love to see and support, and we’re looking forward to the expanded resources and momentum for entrepreneurs.
Check out Lauren’s article on Forbes about the entrepreneurial journey:
When I left my last “real job” in marketing and operations at the end of 2007, I could never have imagined what going it alone as an entrepreneur truly meant. But with my stuff in my hands and a lot on my mind, I began my entrepreneurial journey.
A lot can happen in five years, and my company Perks Consulting hit our five-year mark just this spring. In that time, we have been fortunate to work with successful organizations such as Microsoft and Pfizer, collaborate with entrepreneurial organizations like General Assembly and NY Angels, and create partnerships like our new corporate training venture with Startup Weekend. One of our newest accomplishments is our Women Business Enterprise certification, marking our commitment to diversity in vendor procurement for corporations and supporting fellow female-run enterprises.
In the past few years, you may have seen our CEO Lauren Perkins teach various education and training courses related to branding, marketing, and startup business strategies. While we started at NYCʼs original startup campus, General Assembly, we’ve taken the classes from NYC to DC, on livestreams, to accelerators, and Meetup groups, diversifying our curriculum formats from 6-part workshops to all-day and abbreviated classes, while joining some of our industry friends in teaching together.
As of today, we’re pleased to announce that the Perks Consulting Training and Education roster now includes an hour-and-half online video version of our original course, Cultivating a Community. You can find the class on Udemy, for $59, which includes lifetime access to the entire course and content. The course still encompasses all the fundamentals and conceptual topics necessary for successful community management but our aim is to offer broader access to new audiences through this platform and price. In total, the entire course encompasses 11 lectures, quizzes, and supplemental materials all aimed to prepare entrepreneurs, students, and business executives with the strategic and tactical insight necessary to increase their knowledge of community management.
Check out our class preview video below, or to view the actual online course visit:
Social Media Week is fast upon us and with it comes the difficult decision of what to attend. With so many good speakers, 224 events and after-parties, how do you get the most out of this week while still pretending to go to work and attempting to grab longer periods of rest than the quiet between train stops? Since we haven’t got a spare time machine, we’ll offer up a list of events that should not be missed: (more…)
Lauren Perkins has been featured in TheNextWeb.com:
For small businesses and big corporate companies alike, mobile is the latest frontier. Yet rather than simply developing a mobile-friendly version of your website or adding a cool e-commerce capability to the mobile user experience, more and more entrepreneurs are wisely delving into the mobile market by developing a smartphone app.
But not all apps are made equal — scroll through the iOS App Store and you’ll find countless offerings that are useless to users and a waste of money from companies. In fact, some apps actually make the businesses that produce them look worse to potential consumers than if they never put that app on virtual shelves.
I asked a panel of successful young entrepreneurs the following question:
Designing a mobile app for your small business? Name one must-have feature to make for a positive user experience.
Here are their best answers.
6. Social media login
Start the user experience out right! Use Facebook Connect or another single sign on technology solution to allow your customers to use their social media logins to sign into the mobile app (and keep them signed in). And always give them a way to retrieve their user name/password or remind them which social network they used when setting up the app.