Community has always been a big part of the Perks Consulting approach. Whether we are “baking in” customer insights or listening for feedback, we take a very customer-centric approach to our engagement. That is why we were so excited to have our our CEO Lauren Perkins speak at the CMX Summit in NYC on the business value of community in June. The CMX Summit was a 2 day event centered around community builders, and already has created an amazing following (the hashtag “#cmxsummit” was actually trending at #2, right behind the World Cup, for the 2 days it occurred.)
The roster of speakers represented amazing companies known for their communities such as Meetup.com, Etsy, Creative Mornings, Behance, Organizing for Action, and TEDx. Over 200 digital community managers came to hear talks from these leading experts who shared their best practices, innovations in the field, and inspirational stories of creating community in unexpected and creative places. We are happy to finally be able to share Lauren’s talk, which was just released.
Check it out and let us know what you think in the comments!
Social Media Week is kicking off in NY just two short weeks – a worldwide event exploring the social, cultural and economic impact of social media.
CEO Lauren Perkins has two exciting classes on the agenda:
Learn Strategic Community Management (2/20) – With her upcoming book, The Community Manager’s Playbook, set to release soon, this class will help entrepreneurs, community managers and business executives unravel the complicated terrain of channels, platforms and opportunities for meaningful interaction. The class sold out within hours – but we have an alternative: Check out Lauren’s online Udemy class covering similar topics: Cultivating a Community (+ email firstname.lastname@example.org for a special discount!) #smwcommunitymgmt
Masterclass on Lean Marketing: “Think Like a Brand. Act Like a Startup.” (2/20) – This class is for business executives, brand marketers and entrepreneurs looking to accelerate speed to market, increase conversion rates and improve customer engagement. Lauren will add the Perks twist to lean marketing by integrating our innovative, “Think Like a Brand. Act Like a Startup.™” approach built on insights gleaned from the best practices of world-class brands and emerging innovations of startup. #smwleanmarketing
We hope to see you at the events! Or follow us at @PerksConsulting to see what else we’ll be engaged in during #SMW.
Perks Consulting and CEO Lauren Perkins have been excited to be a part of the new Google for Entrepreneurs community – a growing hub providing resources, networking, advice and real-world knowledge for entrepreneurs across the globe.
Lauren’s most recent initiative with them was for an ongoing YouTube series, “Tools for Entrepreneurs” in collaboration with General Assembly. Lauren’s session, Why Your Startup Needs a Brand breaks out the fundamentals of branding and why developing one early on is key for long-term success. Perks work with both big brands and startups under the philosophy, “Think like a Brand. Act like a Startup.™” will help any entrepreneur combine strategic brand thinking into their innovative vision.
Watch the video below or find more of Lauren’s branding and marketing courses at General Assembly here.
Twitter hashtags can fuel conversations deeper than #GoldenGlobesChat or #WhatDidLadyGagaWearThisTime. They can be used for business – networking, industry news, customer engagement and innovative trends. You just need to know where to look!
Our CEO Lauren Perkins collaborated with The Young Entrepreneur Council and The Huffington Post on her favorite business-related hashtags. Her answers were #InvestInWomen and #EdTech – here are some great examples of conversations surrounding these hashtags:
Content platforms are helping big brands, startups and mid-size companies with their digital branding efforts – the Young Entrepreneur Council teamed up with fellow entrepreneurs, including our own CEO Lauren Perkins, to find out the best ones.
Lauren answered, “Contently - it’s is a platform that connects brand publishers with freelance journalists to produce original, high-quality content. Brands sometimes can get stuck creating robotic content, and this platform eliminates that mishap. By focusing on storytelling, Contently helps brands hone in on the opportunities to fully engage their community in an innovative way.”
Read the 8 other creative content platforms from entrepreneurs Derek Flanzraich, Adam Lieb, Doreen Bloch and more HERE.
This month, the Young Entrepreneur Council asked Perks Consulting CEO Lauren Perkins to tell Mashable her best tip for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets).
Her answer: Use Geotargeting. Your mobile advertising campaign will be more successful by geotargeting advertisements to your audience. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher engagement and follow through. Geotargeting will be a necessary component of all mobile campaigns in the near future.
Perks Consulting is vying for a grant from the Chase Mission Main Street Grant program and we need your help! We’ll be put in the running if we can get 250 votes by 11/15.
It only takes 5 seconds: CLICK HERE TO VOTE, press Vote Now, and approve the Facebook connection (Perks has ensured they will not post anything on your wall without approval).
Why vote for us? We’ll use the grant to leverage our startup roots and brand experience to help organizations and startups compete and take charge of their digital operations and drive innovation through our philosophy, “Think like a Brand. Act like a Startup.™”
Think Like a Brand:
• Create a fire tested and validated corporate training product based off our successful pilot programs with CoreLogic, Pfizer and WorldBank
• Stay focused on Lean/Agile business & marketing with support for idea and product development
Act Like a Startup:
• Increase our teaching and mentoring capacity for our great startup communities and education partners Google For Entrepreneurs and General Assembly
• Continue to grow our work with larger organizations to share startup methodology on a greater scale, which allows us to reinvest in our startup consulting and mentoring while bridging the gap with our philosophy
CLICK HERE TO VOTE and please can share the link with your friends, colleagues or networks to help us reach our goal. Or, here is some language to make it super easy to share:
Why this panel out of nearly 4,000 proposals? This topic has never been more relevant as startups are trying to compete and differentiate themselves in today’s fast-paced, digital economy. The panel’s extensive collaboration and consulting with both startups and brands brings real life experience, advice and tactics to why startups need brand foundations during their early stages. Think Pintrest, Tory Burch and Instagram; they all began as startups but it was their branding and customer connection that gave them a competitive edge and allowed their story and value to be communicated to their consumer.
Perks Consulting’s philosophy, “Think Like a Brand. Act Like a Startup.™” has been applied to this panel, teaching startups to leverage their quick-start instincts and digital agility with their often-missing branding component: strategic stability. The panel will answer the questions:
1. What is and isn’t a brand?
2. What is and isn’t a brand strategy?
3. Why do most startups avoid branding?
4. How does a startup or early stage business begin to build a brand?
5. What is the process and approach to build a brand?
The SXSW Panel Picker will be closing Friday, September 6 (11:59 PM CST) and you can vote for our panel here. Let us know if you have any questions or comments on our proposal!
Our founder Lauren Perkins recently facilitated the pilot Startup Weekend Corporate event at the World Bank with co-founder Franck Nouyrigat and DC Startup Weekend organizer Mack Kolarich, providing intrepreneurs with tool belt that entrepreneurs develop through SW’s actionable resources and programs.
Hard work pays off and the dedication put in by the corporate team has come to fruition by the recent merger with Startup America Partnership, forming the new global organization UP Global. The SW team had the vision to make entrepreneurship a more tangible reality by leveraging the impact and reach Startup Weekend brings with Startup America’s expertise in community building, UP Global will empower the startup community and enhance collaboration across the globe.
Our network and community knows these are the types of partnerships we love to see and support, and we’re looking forward to the expanded resources and momentum for entrepreneurs.
Check out Lauren’s article on Forbes about the entrepreneurial journey:
When I left my last “real job” in marketing and operations at the end of 2007, I could never have imagined what going it alone as an entrepreneur truly meant. But with my stuff in my hands and a lot on my mind, I began my entrepreneurial journey.
A lot can happen in five years, and my company Perks Consulting hit our five-year mark just this spring. In that time, we have been fortunate to work with successful organizations such as Microsoft and Pfizer, collaborate with entrepreneurial organizations like General Assembly and NY Angels, and create partnerships like our new corporate training venture with Startup Weekend. One of our newest accomplishments is our Women Business Enterprise certification, marking our commitment to diversity in vendor procurement for corporations and supporting fellow female-run enterprises.