FlyFit: Redefining the Way You Move.

By perksconsulting |

The Perks team has been in full throttle since the reveal of FlyFit yesterday. Our latest endeavor will bring passengers health and wellness beyond airport security in T2 at Heathrow Airport this Fall. Spin, yoga, meditation, strength training – all within steps from your gate. With our operating model “Think Like a Brand. Act Like a Startup.”™ at the very core of this project, FlyFit is the first venture to fully utilize the model in building an engine for growth, and will be featured in our upcoming book.


Looking for real world hands on experience? Perks is Hiring!

By perksconsulting |

Digital Marketing Internship

Busy marketing and strategy consulting firm needs a digital/marketing savvy intern who’s ready to get their hands dirty.

If you’re a dynamic, passionate, go-getter with the ability to multi-task and thrive in a fast paced environment you may have found your match.  Our growing creative consulting firm specializing in business solutions primarily in marketing, strategy, branding and management is looking for a digital marketing intern to join and grow with the team.  The right candidate will get to assist in developing and refining client engagement process, and delivery. The Digital Marketing Intern will have opportunities to sharpen and practice their marketing skills, including opportunities to support TA work with Perks CEO and founding marketing instructor for classes and workshops she creates and delivers at General Assembly, an entrepreneurship campus focused on technology, business, and design.

What we’re looking for:

  • Motivated self-starter, looking to build their resume and portfolio
  • Energetic presentable professional eager to learn
  • Strong organization and attention to detail
  • Excellent interpersonal communication techniques
  • Creative, proactive thinker with ‘can-do’ attitude – one’s who already 10 steps ahead anticipating future needs
  • Time management skills: ability to multi-task, prioritize and meet deadlines
  • Computer savvy with internet research ability – you should be able to figure out a plan and strategy in order to find information in areas that you have no knowledge of
  • Keen sense of marketing tactics and strategies (especially pertaining to Social Media, Digital Marketing, Web Development, and Brand Development)
  • Understanding of business trends and concepts around CPG’s, women’s lifestyle brands (beauty/fashion/fitness), and/or an interest in tech startups and the venture capital ecosystem is preferred but not required


Potential Responsibilities Include:

  • Marketing and consumer research
  • Learn the marketing planning and management process
  • Work with management team to develop best practices for branding, marketing, and development project delivery.
  • Developing internal training documents to assist in client delivery
  • Office administrative and project management duties


Ideal candidate should have knowledge about marketing activities, and the iterative steps in completing these activities with a strong focus on digital and social media outlets (i.e SEO, SEM, Twitter, Facebook, AND especially emerging ones etc.)  This is an excellent opportunity to jump in and get your feet wet in real agency and client experiences. We’re truly invested in the career development of our interns, and we have a history of welcoming successful interns to join the team post internship.

Sound like a perfect opportunity for you?  Please send resume, cover letter and any samples of your work, and your website if you have one to  College credit is offered for any students looking to fulfill degree requirements.


Tips for a Mobile Ad Strategy that Drives Results

By perksconsulting |

This month, the Young Entrepreneur Council asked Perks Consulting CEO Lauren Perkins to tell Mashable her best tip for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets).

Her answer: Use Geotargeting. Your mobile advertising campaign will be more successful by geotargeting advertisements to your audience. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher engagement and follow through. Geotargeting will be a necessary component of all mobile campaigns in the near future.

Read the other tips and explore the article here.

Help Perks Leverage Our Startup Roots and Brand Experience

By perksconsulting |

Perks Consulting is vying for a grant from the Chase Mission Main Street Grant program and we need your help! We’ll be put in the running if we can get 250 votes by 11/15.

It only takes 5 seconds: CLICK HERE TO VOTE, press Vote Now, and approve the Facebook connection (Perks has ensured they will not post anything on your wall without approval).

Why vote for us? We’ll use the grant to leverage our startup roots and brand experience to help organizations and startups compete and take charge of their digital operations and drive innovation through our philosophy, “Think like a Brand. Act like a Startup.™”

Think Like a Brand:
• Create a fire tested and validated corporate training product based off our successful pilot programs with CoreLogic, Pfizer and WorldBank
• Stay focused on Lean/Agile business & marketing with support for idea and product development

Act Like a Startup:
• Increase our teaching and mentoring capacity for our great startup communities and education partners Google For Entrepreneurs and General Assembly
• Continue to grow our work with larger organizations to share startup methodology on a greater scale, which allows us to reinvest in our startup consulting and mentoring while bridging the gap with our philosophy

CLICK HERE TO VOTE and please can share the link with your friends, colleagues or networks to help us reach our goal. Or, here is some language to make it super easy to share:

5 seconds. 2 clicks. 1 amazing mission. Vote @PerksConsulting for Chase #MissionMainStreet Grant. #innovation

“Why Startups Need a Brand and How to Get Started” for SXSW Interactive 2014

By perksconsulting |

Our CEO Lauren Perkins, Managing Director Christina Vuleta and General Assembly would love your support and votes for their panel, “Why Startups Need A Brand and How to Get Started” for South by Southwest (SXSW) Interactive 2014.

Why this panel out of nearly 4,000 proposals? This topic has never been more relevant as startups are trying to compete and differentiate themselves in today’s fast-paced, digital economy. The panel’s extensive collaboration and consulting with both startups and brands brings real life experience, advice and tactics to why startups need brand foundations during their early stages. Think Pintrest, Tory Burch and Instagram; they all began as startups but it was their branding and customer connection that gave them a competitive edge and allowed their story and value to be communicated to their consumer.

Perks Consulting’s philosophy, “Think Like a Brand. Act Like a Startup.™” has been applied to this panel, teaching startups to leverage their quick-start instincts and digital agility with their often-missing branding component: strategic stability. The panel will answer the questions:

1. What is and isn’t a brand?
2. What is and isn’t a brand strategy?
3. Why do most startups avoid branding?
4. How does a startup or early stage business begin to build a brand?
5. What is the process and approach to build a brand?

The SXSW Panel Picker will be closing Friday, September 6 (11:59 PM CST) and you can vote for our panel here. Let us know if you have any questions or comments on our proposal!

If you can’t make it to SXSW 2014 but are still interested in branding for startups, you can find Lauren Perkins teaching this topic on-demand at General Assembly’s Front Row: The First Step Towards Branding Your Business.

Startup Weekend and Startup America Launch UP Global

By perksconsulting |

StartupWeekend and Startup America Partnership are joining forces to launch UP Global, an organization that connects entrepreneurs with their communities and the resources they need most.

Our founder Lauren Perkins recently facilitated the pilot Startup Weekend Corporate event at the World Bank with co-founder Franck Nouyrigat and DC Startup Weekend organizer Mack Kolarich, providing intrepreneurs with tool belt that entrepreneurs develop through SW’s actionable resources and programs.

Hard work pays off and the dedication put in by the corporate team has come to fruition by the recent merger with Startup America Partnership, forming the new global organization UP Global. The SW team had the vision to make entrepreneurship a more tangible reality by leveraging the impact and reach Startup Weekend brings with Startup America’s expertise in community building, UP Global will empower the startup community and enhance collaboration across the globe.

Our network and community knows these are the types of partnerships we love to see and support, and we’re looking forward to the expanded resources and momentum for entrepreneurs.

UP Global will set up headquarters in Seattle with support from The Case Foundation, Microsoft, Google and Coca-Cola. Read more about this exciting new partnership from ForbesThe Wall Street Journal, or The Washington Post.

REINTRODUCING PERKS CONSULTING: Think like a brand. Act like a startup.

By perksconsulting |

Hello Friends and Colleagues,

As the year comes racing to its end, I wanted to take a moment to reflect and share some news as myself and the Perks Consulting team prepare to ring in a new year.

It’s been a great year. While we were busy with new projects, new clients and expanding our training and education offerings, we had a pivotal, game changing moment. Pfizer came to us to ask for help embedding digital thought leadership and best practices for their emerging markets team. This became an affirmation that our growing vision to create a new kind of digital consultancy was on the mark. We saw an opportunity to ‘in-source’ digital competency for our clients and have been testing this very concept all year.


So after some retooling, we are officially announcing a shift in our client services model from a full service agency focused on marketing execution to a digital brand and marketing consultancy dedicated to building digital competency within organizations. We will do this by embedding the foundations needed to integrate digital strategy into the larger brand and business vision to ensure customer engagement.


Our aim is help organizations first build their digital resources, and then embed a standard approach to organizational structure and resource allocation towards their digital strategies. You can now check out our new offerings and philosophy of “Think Like a Brand, Act Like a Startup™”, launched this week on our new Perks Consulting website at


That’s is not the only change afoot. We are pleased to welcome Christina Vuleta  who has joined our team as Managing Director. With 24 years of branding and marketing experience in a multitude of industries, Christina offers significant expertise in brand development, consumer insight and strategic planning.  Prior to joining Perks, Christina was SVP, Director at The Futures Company. Her previous experience includes Saatchi and Saatchi Advertising, Faith Popcorn’s Brain Reserve and KBS+P. She also runs 40:20 Vision, a resource to mentor entrepreneurs and young professionals.


We’ve made adapting to change and innovating our mission here at Perks. We’d love to hear more about what’s new in your world and the changes you are facing!


Thank you for your support and collaboration over the past five years. 
Happy holidays to you, your team and family.  

Lauren Perkins

Founder & CEO


Read our Press Release here.