• Brownlee

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    is a traditional diamond company focused on selling diamonds and fine jewelry for any occasion.

    SITUATIONAL ANALYSIS

    Perks helped Brownlee Jewelers launch an online marketing strategy to gain additional market share, reinforce their brand identity, and increase sales through the website.

    Brownlee Jewelers logo

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    Conversation.
    Engagement.
    Conversion.

    Perks designed a custom Twitter page to reinforce brand identity, build a loyal community and influence visitors to make an inquiry or purchase.

    Brownlee Jewelers twitter page

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    Facebook.

    By designing and managing a Facebook page with custom tabs, Brownlee’s fans were able to receive and find up-to-date information organized in a clear, unique manner.

    Brownle Jewelers facebook page

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    Social Media
    Integration.

    Perks integrated the social media strategy into Brownlee's website by compiling Facebook and Twitter feeds on one aggregate page to maintain high rates of online interaction.

    Brownlee Jewelers Social Media Aggregate Page

  • Brownlee

    Contest.

    A holiday contest was put in effect and advertised across social media platforms and Brownlee's website in order to raise brand awareness and capture newsletter email registrations.

    Brownlee Jewelers Contest Page
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