is a multi-service community organization that carries out its mission of “helping many, one by one” by building community, connection and stability for New Yorkers living with and at risk for HIV/AIDS.
SITUATIONAL ANALYSIS
Perks created a new event-based Twitter campaign to support ASCNY's online visibility and fundraising efforts by driving traffic to ticket sales and silent auction sites.
ASCNY
Twitter.
Perks implemented a customized, branded Twitter account on behalf of ASCNYC that publicized the event and provoked interest.