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ADRail™ USA
See the Work
is a patented form of advertising and branding for escalators and moving walks, brought to you exclusively by ADRail™ USA.
SITUATIONAL ANALYSIS
To solve ADRail's need for a formal business and marketing strategy, Perks created a plan that resulted in new partner, advisor and financier contracts, as well as speaking engagements and trial installation sites.
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ADRail™ USA
See More Work
Negotiation Strategy.
Perks negotiated trial contracts with transit authorities that conduct their own maintenance to avoid the need for approval from 3rd party maintenance companies.
Blown up view of escalator with H&M wrap.
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ADRail™ USA
See More WorkMedia Outreach.
Perks acted as a brand spokesperson to work with ADRail and it's partners to conduct presentations and business negotiations, as well as facilitate Philadelphia's SEPTA Safety Week campaign.
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ADRail™ USA
Partnership
Securement.For safety week, ADRail™ USA partnered with SEPTA, VTX, and EESF to lend a helping hand in improving the safety of escalators for the millions of passengers that ride them every day.
Strategy
Branding
Marketing
Media
Management
- Personalized Solution:
- Situational Analysis
- Value Proposition Study
- Business Planning
- Negotiation Strategy
- Media Outreach