AB Skincare project details | Perks Consulting

AB skincare
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is a medical, pharmaceutical grade line of skin care founded on the basis of one-step easy solutions using glycolic acid.

SITUATIONAL ANALYSIS
Perks was approached by AB skincare to create a marketing strategy that would grow their new product into a high-end brand worthy of consumer attention and shelf space at spas and retail chains.
AB skincare
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Partnership Procurement.
Perks secured AB skincare's acceptance to the Skin Cancer Foundation, as well as: AB skincare feature on Skincancer.org; Skin Cancer Foundation press announcement; and feature of Skin Cancer Foundation campaign on AB skincare homepage.
AB skincare
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Digital Media Outreach.
By developing a strategic marketing outreach campaign, Perks secured media for AB skincare as part of an event and sponsorship based media circuit procuring product awards and beauty blog coverage.
AB skincare
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Outstanding Packaging.
The packaging design communicated the brand’s fresh and clean voice, allowing them to stand out among their competitors at spas and retail chains.
AB Skincare

Label Design.
Perks developed a complete set of label designs for retail and gift packaging. Working with the look and feel of the existing logo, Perks transformed AB skincare's labels to create a visually compelling product.