#CMplaybook – Official Launch!

By perksconsulting |

Happy Community Managers Appreciation Day! It’s a great day to recognize the hard work that it takes to build a thriving community and those who are dedicated to the craft of cultivating them.
The Perks Consulting team is celebrating in the best possible way… by officially launching: The Community Managers Playbook by our founder (and author) Lauren Perkins. It is now available to everyone in both digital eBook and paperback format (finally!). Since we’ve been rolling out the book throughout 2014, all you early adopters that bought the Alpha book on Apress.com should be sure to refresh your book for the official final content.
The Playbook is about why organizations of all sizes must treat community management as a central component of their overall brand and marketing strategy, and how to do it. As you know, there is no brand strategy without a community strategy. Companies that are not developing communities and engaging their network are handing over control of their brands to their customers and stakeholders, and even worse, missing opportunities to optimize their marketing investments.
Join us in celebrating #CMAD with our community expert, Lauren, by sharing the book on Twitter using #CMPlaybook, and by sending a shout out to the great Community Managers in your life.

Please consider picking up a copy of the book, and use the code LPCMPB for 30% off the eBook version on Apress.

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