By perksconsulting |
The 2015 SXSW Panel Picker has opened, and we are so excited that our CEO and Founder, Lauren Perkins’s workshop, “Agile Marketing: Market Speed & Customer Relevance,” is included in the list of candidates! But we need your support- cast your vote for our proposal and help us get to Austin next year!
This workshop will focus on providing real hands-on experience by helping participants create an agile marketing experiment to take back to the office as a framework for applying agile to their brand marketing efforts. Applying agile approaches to marketing is essential to adapt to the pace of the market and our customers. It helps leverage the best qualities of startup agility, while developing constraints and hypotheses for experiments to unearth real-time and forward looking consumer insights that ensure relevance.