By perksconsulting |
Perks Consulting and CEO Lauren Perkins have been excited to be a part of the new Google for Entrepreneurs community – a growing hub providing resources, networking, advice and real-world knowledge for entrepreneurs across the globe.
Lauren’s most recent initiative with them was for an ongoing YouTube series, “Tools for Entrepreneurs” in collaboration with General Assembly. Lauren’s session, Why Your Startup Needs a Brand breaks out the fundamentals of branding and why developing one early on is key for long-term success. Perks work with both big brands and startups under the philosophy, “Think like a Brand. Act like a Startup.™” will help any entrepreneur combine strategic brand thinking into their innovative vision.
Watch the video below or find more of Lauren’s branding and marketing courses at General Assembly here.