By perksconsulting |
This month, the Young Entrepreneur Council asked Perks Consulting CEO Lauren Perkins to tell Mashable her best tip for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets).
Her answer: Use Geotargeting. Your mobile advertising campaign will be more successful by geotargeting advertisements to your audience. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher engagement and follow through. Geotargeting will be a necessary component of all mobile campaigns in the near future.
Read the other tips and explore the article here.