13 must-have features for your next mobile app

By perksconsulting |

Lauren Perkins has been featured in TheNextWeb.com:

For small businesses and big corporate companies alike, mobile is the latest frontier. Yet rather than simply developing a mobile-friendly version of your website or adding a cool e-commerce capability to the mobile user experience, more and more entrepreneurs are wisely delving into the mobile market by developing a smartphone app.

But not all apps are made equal — scroll through the iOS App Store and you’ll find countless offerings that are useless to users and a waste of money from companies. In fact, some apps actually make the businesses that produce them look worse to potential consumers than if they never put that app on virtual shelves.

I asked a panel of successful young entrepreneurs the following question:

Designing a mobile app for your small business? Name one must-have feature to make for a positive user experience.

Here are their best answers.

6. Social media login

Start the user experience out right! Use Facebook Connect or another single sign on technology solution to allow your customers to use their social media logins to sign into the mobile app (and keep them signed in). And always give them a way to retrieve their user name/password or remind them which social network they used when setting up the app.

- Lauren Perkins, Perks Consulting

Read the full article here

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