Folica.com: A customer engagement success story

By Perks |

Folica.com is one of the most popular online retailers for hair products and tools. The website maintains an “anything goes” policy for itself, as long it’s in the name of a great mane! User reviews, expert advice, and a comprehensive shopping experience has made this website the go-to online shopping destination for anything related to taking [...]


Navigating the Pinterest Landscape

By Perks |

Pinterest is a genius example of a business model where users do all the hard work. Meaning, users share and pin things they love, other users re-pin those same things, and soon you have content that is exploding all over the Internet. Welcome to the dawn of social content – Pinterest style.


How To Launch a New Company at an Industry Event

By Perks |

This month, the Young Entrepreneur Council asked Perks Consulting CEO Lauren Perkins: What’s your best tip for launching a new company at an industry event or conference? Read more on FOX Small Business News for her answer  and others including Ben Lang of EpicLaunch and Aron Schoenfeld of Do It In Person!


The Basics Behind Landing Page Optimization

By Perks |

Gaining website traffic and conversion can be tricky, however this is a burden on which your business success hinges. For most companies with a website (vs. most eCommerce sites), optimizing your landing page is crucial to attract the most visitors.