4 Lessons on Global Community Management from WOMMA’s School of WOM
By Perks |
via blog.360i.com At WOMMA’s School of WOM conference, 360i’s Sarah Hofstetter (SVP of Emerging Media & Brand Strategy) joined Jessica Robinson, Associate Director of Consumer & Customer Engagement at Kraft Foods, to lead a session on how Oreo manages its global social community on Facebook. Snapshot: Oreo’s global Facebook community The session uncovered the best [...]