By damienbasile |
When it comes to lifestyle innovation, the car industry is definitely doing their part to push things forward. The latest in a line of digital disruption is Zipcar allowing customers to reserve a car on Facebook, thus moving the social commerce needle forward. Why is this important? According to a survey done by Zipcar, 88% of their customers spend roughly 15 hours per day on Facebook.
First off, that couldn’t possibly be true. While it’s important to poll your customers, it’s also important to get the right data. For that statistic to be true, Zipcar’s customers would have to be on Facebook for every single waking moment. Having Facebook open isn’t the same thing as actively being “on” Facebook.
Regardless of the skewed data, Zipcar’s decision to allow customers to reserve cars on Facebook is no less important. It’s widely documented that people general spend a lot of time on Facebook and leave it open in a tab. Instead of forcing your customers to search for your website on Google, they can just search for your brand on Facebook and use it through that channel.
Zipcar’s engagement proves that online shopping goes beyond just e-commerce and buying products. Customers are hungry for viable e-commerce solutions that simplify the process by allowing them to shop where they spend the most of their time – Facebook.
“We know that our members are tech-savvy and actively engaged in social media, so providing members with the ability to reserve a Zipcar directly through Facebook is a natural next step,” Scott Griffith, chief executive of Zipcar in a statement.
According to member surveys performed by Zipcar, 88 percent of Zipcar users are also Facebook users who spend roughly 15 hours a day on the social network. So why not capture the audience where it spends the most time? Not to mention the obvious opportunity to acquire new customers from Facebook’s 800 million active users.
Visitors to the Zipcar Facebook app will be able to find and reserve available cars, get direction to the car’s locations, and of course, share the reservation with friends. You will also be able to extend or cancel a reservation directly from Facebook and because it is a canvas app, there is no reason for Zipcar member to leave the Facebook website.
Facebook recently made a slew of changes to its platform allowing these apps to really flourish. These changes include updates to it’s developer-focused Open Graph, the ability to integrate different vocabulary into your “likes,” and more.
Zipcar users can also stay mobile through Zipcar’s mobile app available on both Android, iPhone and website.