When it comes to lifestyle innovation, the car industry is definitely doing their part to push things forward. The latest in a line of digital disruption is Zipcar allowing customers to reserve a car on Facebook, thus moving the social commerce needle forward. Why is this important? According to a survey done by Zipcar, 88% of their customers spend [...]
Social media marketing has moved from cutting edge to being standardized across online channels. Brands can ask their customers what they like on Twitter and Facebook, but when it comes to reaching them in a dedicated mobile environment there hasn’t been much in the way of innovation. That’s where Opinionaided comes in. Opinionaided allows you to ask a [...]
Fashion magazines have started to feel the strain of online on their advertising budgets, so some are starting to offer online retail in addition to their traditional editorial offerings. This shouldn’t be done as reactionary though. Offering ways to purchase items directly should be done naturally with lifestyle innovation, as readers want a way to [...]
We’re huge advocates of social shopping, especially on Facebook. We have vetted over a dozen solutions and found that besides one or two, most are just special tabs on Facebook fan pages. Some even take you away from the Facebook experience by bringing you to a second page that loads the store without any fan [...]
This week, Perks CEO Lauren Perkins will head to Paris, France to participate in the G-20Y Summit. This annual global conference hosts young business leaders with the goal of ideating a set of global recommendations that will be shared with the G20 Heads of State and other leading international organizations. As a young entrepreneur who [...]