Style Defined NYC now accepting iPhone App Private Beta Requests for Fashion Week F/W 2011

By Perks |

Style Defined App

2.11.2011– NEW YORK, NY. — NYC’s underground street fashion guru, Style Defined NYC, announces the launch of its iPhone App Private Beta. The new iPhone application allows users to snap, submit, and share their street style or that of their friends on-the-run.

As the premiere NYC street style fashion photo blogger, Style Defined’s founder, Kayta Moorman explores the wild and provocative underground of NYC’s downtown scene, cataloguing the unique styles of real individual personalities. Consistently Style Defined NYC photo subjects dictate the style from their own personal creative curation, not mega fashion brands or mainstream style media.

Style Defined NYC offers a glimpse into the insider’s view of NYC’s emerging trendsetters and designers. The Style Defined NYC iPhone App will expand upon the fashion blog’s street style mission and open up the field to a new crop of fashion curators of New York City’s street style and fashion looks. The addition of Facebook Connect to the iPhone app allows users to easily log-in to the Style Defined NYC app to share the look type, style description, and location with their photo.

In the spirit of Mercedes-Benz Fashion Week Fall/Winter 2011, Style Defined is now accepting requests for a limited number of invitations to get a sneak peak of the iPhone application prior to it’s world wide-public release into Apple’s iTunes Store. Invitations will be distributed to tastemakers and influencers at Fashion Week events as well as digitally to Style Defined’s Twitter followers and blog readers.

To garner exclusive iPhone App Beta access, please request an invite at:


Style Defined NYC was started in 2008 by Katya Moorman as a showcase of street style fashion in New York City. It has become one of the most highly regarded street style fashion blogs on the web according to French Vogue, New York Magazine, and Time Out New York with recognition as one of the 10 Style Blogs Worth Reading by The Huffington Post.


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