By Perks |
1. Don’t give people what they want—give them what they never believed possible. A considerable amount of research is structured to seek conceptual permission from consumers. But given the chance, most consumers are going to revert to familiar constructs and ideas. As Dan points out in this interview, the most powerful work is stuff that [...]
By Perks |
Google just sent out an email to all Gmail users about their Google Buzz Class Action Settlement. But which organizations promoting privacy education and policy on the web is Google giving $8.5 million to? If "most" of the money is going to support organizations in an independent fund then where is the rest of it [...]
By Perks |
Remember when you used to vote in the US elections and not get anything except a sense of pride through civic duty? Well you can still get that sense of pride through civic duty, but now you can also get social media BADGES! Here are some of the many interactive marketing engagements that social networks [...]